Deciphering Industry 4.0 – Generative Design


Autodesk & KUKA Robotics have partnered to produce a series of white-papers to decipher what embracing Industry 4.0 can mean to engineering companies.

In this 4th paper, we discuss how some of the new digital technologies that will transform manufacturing – including how generative design will help both small and large companies broaden their design limitations, save money, reduce waste, and boost creativity.

Engineers have traditionally designed a product that the market needs and then figured out how to manufacture it with the most suitable technologies. Sometimes the product would be easy to manufacture and profitable, sometimes difficult to manufacture and profitable and sometimes it would be neither easy nor profitable.

Product design methodology is changing rapidly. It is moving from a traditional system of single designers with a single computer using the modus operandi above to a more collaborative method of design engineering that harnesses

This new paradigm for engineering design – known as Generative Design – is transforming how companies design and manufacture products and is a key element of the Fourth Industrial Revolution, 4IR or Industry 4.0”.

Download your free whitepaper here.


Chan Solanki

Marketing Manager at Autodesk working from the Birmingham, Technology Centre, UK, focusing on marketing the advanced manufacturing capabilities for robotics, high-rate additive, CAM and metrology. Masters in Product Design and Engineering with over a decade of experience in design, manufacturing and marketing.

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