{"id":131,"date":"2021-09-08T03:05:20","date_gmt":"2021-09-07T21:35:20","guid":{"rendered":"https:\/\/blogs.autodesk.com\/autodesk-news-india\/?p=131"},"modified":"2021-09-08T08:04:58","modified_gmt":"2021-09-08T02:34:58","slug":"autodesk-reveals-new-logo-and-visual-id","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/autodesk-news-india\/autodesk-reveals-new-logo-and-visual-id\/","title":{"rendered":"Autodesk Reveals New Logo and Visual ID"},"content":{"rendered":"

By Fred Saunders, Vice President, Brand & Social Impact<\/em><\/p>\n

\"\"<\/p>\n

Today we\u2019re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.<\/span>\u00a0This change is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand\u2014one that underscores our belief that a better world can be designed and made for all.<\/span><\/p>\n

Dynamic, modern, and memorable, the new Autodesk logo represents action, momentum, and a clear direction toward the future. It\u2019s a strong, simple logo that illustrates a brand synonymous with doing.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/strong><\/p>\n

Our new brand imagery features abstract 3D geometric forms created by focusing on parts of the symbol in the new logo.<\/p>\n

\"\"<\/p>\n

In addition to the new logo, we\u2019ve made changes to our brand colors. While the Autodesk blue represented us well for many years, it is being updated with clean and contemporary primary colors of black and white. Alongside these two primary colors, we are introducing two detail grays, and four accent colors\u2013clay, plant, iris and gold.<\/span>\u00a0<\/span><\/p>\n

\"\"<\/p>\n

We\u2019re looking forward to sharing additional elements of our reimagined brand in the future. This will include new product identities and icons that will help to visually differentiate our range of products across industries and make our icons more easily distinguishable. Stay tuned.<\/p>\n

Today we\u2019re excited to introduce a new Autodesk logo and visual ID.<\/p>\n

Dynamic, modern, and memorable, the new Autodesk logo represents action, momentum, and a clear direction toward the future.<\/p>\n

\"\"<\/strong><\/p>\n

It\u2019s a strong, simple logo that illustrates a brand synonymous with doing.<\/p>\n

In addition to the new logo, we\u2019ve made changes to our brand colours, imagery, and product identities. While the Autodesk blue represented us well for many years, it is being updated with clean and contemporary primary colours of black and white. Alongside these two primary colours, we are introducing four new accent colours \u2013 clay, plant, iris and gold.<\/p>\n

You will see the new look in the Autodesk and individual product icons, which will help to visually differentiate our range of products, across industries, so that icons are more easily distinguishable.<\/p>\n

The introduction of this new logo and visual ID system is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand \u2013 one that underscores our belief that a better world can be designed and made for all. We\u2019re looking forward to sharing additional elements of our reimagined brand in the weeks to come.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Fred Saunders, Vice President, Brand & Social Impact<\/em><\/p>\n<\/p>\n

Today we\u2019re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.\u00a0This change is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand\u2014one that underscores our belief that a better world can be designed and made for all.<\/p>\n","protected":false},"author":42600,"featured_media":134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[10],"class_list":["post-131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-corporate"],"acf":[],"yoast_head":"\nAutodesk Reveals New Logo and Visual ID - ADSK NEWS India<\/title>\n<meta name=\"description\" content=\"Autodesk introduces a new logo and visual ID, representing action, momentum, and a clear direction toward the future.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.autodesk.com\/autodesk-news-india\/autodesk-reveals-new-logo-and-visual-id\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autodesk Reveals New Logo and Visual ID - 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