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오토데스크 뉴스

오토데스크, 현대차와 미래 모빌리티 개발 함께 전진…디자인 라이브 행사서 발표

이지수
October 26, 2020
  • 오토데스크 제너레이티브 디자인, 걸어 다니는 자동차 ‘엘리베이트’ 콘셉트카 제작에 활용
  • 미래형 모빌리티에 필요한 다양한 소재 개발, 부품 경량화 고강도화 실현
  • 내달 5 열리는 오토데스크 디자인 라이브에서 다양한 제너레이티브 디자인 활용 사례 발표

세계적인 소프트웨어 선도 기업 오토데스크는 현대자동차그룹 ‘뉴 호라이즌스 스튜디오(New Horizons Studio)’와 걸어 다니는 자동차 ‘엘리베이트(Elevate)’ 콘셉트카 개발을 위한 양사의 협력에 대해 공개했다.

Hyundai Elevate concept vehicle, illustrated as an emergency vehicle, demonstrates ultimate mobility vehicle’s sure-footed ability to navigate irregular ground such as in an earthquake rescue scenario.

현대자동차그룹의 미래 모빌리티 개발 조직인 뉴 호라이즌스 스튜디오는 로봇과 전기차 기술을 기반으로 제작한 엘리베이트 콘셉트카를 지난 CES 2019에서 처음 선보였다. 엘리베이트 콘셉트카는 4개의 바퀴를 탑재한 로봇 다리를 활용해 기존 자동차로는 접근이 어려운 지역 및 상황에서 활용하도록 설계됐다. 보행과 운전을 동시에 수행하기 때문에 복잡한 설계 과정과, 더욱 강한 내구성 및 경량화된 부품 개발을 필요로 했다.

뉴 호라이즌스 스튜디오는 이러한 요구 사항을 충족하고 효율적인 설계를 위해 오토데스크의 통합 CAD/CAM/CAE 소프트웨어 Fusion 360(퓨전 360)의 제너레이티브 디자인(Generative design)을 엘리베이트 콘셉트카 개발에 활용했다. 제너레이티브 디자인은 인공지능(AI) 기술을 바탕으로 강도, 무게, 소재, 제조 방식 등 사용자가 입력하는 설계 조건에 맞춰 수 백, 수 천 개에 달하는 다양한 설계 옵션을 제공한다.

엘리베이트 콘셉트카는 로봇 다리에 고성능 전기 모터를 장착해야 했다. 보행과 바퀴 이동에 무리가 없도록 강성을 높이는 동시에 가벼운 무게를 필요로 했다. 이에 오토데스크 연구팀은 뉴 호라이즌스 스튜디오와 협업해 메탈폼, 탄소 섬유 및 새로운 금속 합금 등 무게가 더욱 가볍고 미래 지향적인 소재를 탐색할 수 있었다.

또한 이번 프로젝트에 참여하는 모든 팀원이 손쉽게 설계 및 엔지니어링 정보를 공유하고 프로젝트 현황을 파악할 수 있는 솔루션 도입이 필수적이었다. 뉴 호라이즌스 스튜디오 팀원들은 제너레이티브 디자인이 지원하는 클라우드 기능을 바탕으로 한층 원활한 협업을 진행할 수 있었다.

John Suh, Hyundai’s founding director of the company’s New Horizons Studio, examines components of the Elevate prototype that need to be exceedingly strong and light.

존 서(John Suh) 현대자동차그룹 뉴 호라이즌스 스튜디오 상무는 “제너레이티브 디자인은 사람의 생각이 닿지 못하는 범위까지 디자인 가능성을 넓혀준다. 엔지니어나 설계자가 다양한 관점에서 수많은 설계 옵션을 검토할 수 있도록 지원한다”며, “반복 작업 시간을 줄여주고 설계자가 더 복잡한 설계 문제를 해결하는 데 시간을 할애할 수 있도록 지원해 작업 전반에 디지털 솔루션을 도입하면서도 설계 방향은 인간이 직접 주도해나갈 수 있도록 도와준다”고 설명했다.

김동현 오토데스크코리아 대표는 “지난 150여 년간 지속된 자동차 산업은 최근 기후 변화에 따른 여러 규제와 전기차 시장의 약진, 글로벌 유통망의 변화 등으로 인해 빠른 변화와 혁신을 필요로 하고 있다”며, “이번 엘리베이트 콘셉트카 개발 프로젝트를 통해 다양한 산업 군에 적용할 수 있는 제너레이티브 디자인의 범용성과 지속가능성 기여 등 새로운 가능성을 찾게 되는 계기가 될 것”이라고 밝혔다.

한편 오토데스크는 오는 11월 5일 오토데스크의 제너레이티브 디자인 가능성을 경험할 수 있는 자사 첫 온라인 체험 행사인 ‘디자인 라이브(Design Live)’를 ‘인공지능과 함께 새로운 가능성을 찾다’라는 주제로 개최한다.

이 행사에 존 서 상무가 연사로 참여해 엘리베이트 콘셉트카 개발 과정과 미래 모빌리티에 대한 디자인적 견해를 공유할 예정이다. 또 오토데스크 리서치(Autodesk Research) 마크 데이비스(Mark Davis) 산업 미래 연구 시니어 디렉터는 세계적 디자인 거장 필립 스탁(Philippe Starck)이 디자인한 A.I. 의자 제작에 참여한 경험과 함께 다양한 제너레이티브 디자인 활용 사례를 소개할 예정이다.

이 밖에도 디자인 라이브에서는 국내 스타트업, 메이커, 학생 디자이너 3인이 제너레이티브 디자인을 활용해 지속가능한 디자인을 개발해 경합을 벌이는 ‘디자인 배틀(Battle of Design)’을 비롯, 행사 전체 참석자들이 자신만의 디자인 실력을 선보일 수 있는 ‘디자인스톰(DesignStorm)’도 진행될 예정이다. (행사 등록 바로 가기: www.autodesk.co.kr/campaigns/designlive2020)

 

 

 

 

 

 

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We use Call Tracking to provide customized phone numbers for our campaigns. This gives you faster access to our agents and helps us more accurately evaluate our performance. We may collect data about your behavior on our sites based on the phone number provided. Call Tracking Privacy Policy
Wunderkind
We use Wunderkind to deploy digital advertising on sites supported by Wunderkind. Ads are based on both Wunderkind data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Wunderkind has collected from you. We use the data that we provide to Wunderkind to better customize your digital advertising experience and present you with more relevant ads. Wunderkind Privacy Policy
ADC Media
We use ADC Media to deploy digital advertising on sites supported by ADC Media. Ads are based on both ADC Media data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that ADC Media has collected from you. We use the data that we provide to ADC Media to better customize your digital advertising experience and present you with more relevant ads. ADC Media Privacy Policy
AgrantSEM
We use AgrantSEM to deploy digital advertising on sites supported by AgrantSEM. Ads are based on both AgrantSEM data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that AgrantSEM has collected from you. We use the data that we provide to AgrantSEM to better customize your digital advertising experience and present you with more relevant ads. AgrantSEM Privacy Policy
Bidtellect
We use Bidtellect to deploy digital advertising on sites supported by Bidtellect. Ads are based on both Bidtellect data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bidtellect has collected from you. We use the data that we provide to Bidtellect to better customize your digital advertising experience and present you with more relevant ads. Bidtellect Privacy Policy
Bing
We use Bing to deploy digital advertising on sites supported by Bing. Ads are based on both Bing data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Bing has collected from you. We use the data that we provide to Bing to better customize your digital advertising experience and present you with more relevant ads. Bing Privacy Policy
G2Crowd
We use G2Crowd to deploy digital advertising on sites supported by G2Crowd. Ads are based on both G2Crowd data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that G2Crowd has collected from you. We use the data that we provide to G2Crowd to better customize your digital advertising experience and present you with more relevant ads. G2Crowd Privacy Policy
NMPI Display
We use NMPI Display to deploy digital advertising on sites supported by NMPI Display. Ads are based on both NMPI Display data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that NMPI Display has collected from you. We use the data that we provide to NMPI Display to better customize your digital advertising experience and present you with more relevant ads. NMPI Display Privacy Policy
VK
We use VK to deploy digital advertising on sites supported by VK. Ads are based on both VK data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that VK has collected from you. We use the data that we provide to VK to better customize your digital advertising experience and present you with more relevant ads. VK Privacy Policy
Adobe Target
We use Adobe Target to test new features on our sites and customize your experience of these features. To do this, we collect behavioral data while you’re on our sites. This data may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, your IP address or device ID, your Autodesk ID, and others. You may experience a different version of our sites based on feature testing, or view personalized content based on your visitor attributes. Adobe Target Privacy Policy
Google Analytics (Advertising)
We use Google Analytics (Advertising) to deploy digital advertising on sites supported by Google Analytics (Advertising). Ads are based on both Google Analytics (Advertising) data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Google Analytics (Advertising) has collected from you. We use the data that we provide to Google Analytics (Advertising) to better customize your digital advertising experience and present you with more relevant ads. Google Analytics (Advertising) Privacy Policy
Trendkite
We use Trendkite to deploy digital advertising on sites supported by Trendkite. Ads are based on both Trendkite data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Trendkite has collected from you. We use the data that we provide to Trendkite to better customize your digital advertising experience and present you with more relevant ads. Trendkite Privacy Policy
Hotjar
We use Hotjar to deploy digital advertising on sites supported by Hotjar. Ads are based on both Hotjar data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Hotjar has collected from you. We use the data that we provide to Hotjar to better customize your digital advertising experience and present you with more relevant ads. Hotjar Privacy Policy
6 Sense
We use 6 Sense to deploy digital advertising on sites supported by 6 Sense. Ads are based on both 6 Sense data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that 6 Sense has collected from you. We use the data that we provide to 6 Sense to better customize your digital advertising experience and present you with more relevant ads. 6 Sense Privacy Policy
Terminus
We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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