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New research reveals digitally mature companies are preparing for the next wave of digital disruption

Autodesk PR
October 26, 2021

SAN FRANCISCO, Oct. 26, 2021 /PRNewswire/ — A global research project by Altimeter and Autodesk (NASDAQ: ADSK) revealed that digitally mature companies are embracing the next wave of digital disruption known as convergence. Innovative practices such as virtual communications, personalized digital engagement, immersive modelling, rapid prototyping, and efficient collaboration are now mainstream due to an accelerated need brought on by the COVID-19 pandemic.

The research, which surveyed 749 leaders from companies in the US, UK, Germany, France, Japan and China across Architecture, Engineering & Construction, (AEC), Design & Manufacturing (D&M) and Media & Entertainment (M&E) industries, found that disruptions caused by the pandemic has created two classes of companies:

  • The first, at a low level of digital maturity, struggled to implement these innovative practices and is still in the process of catching up.
  • The second, at higher levels of digital maturity, had already implemented the latest innovative practices and have thrived. This group is prepared for the next wave of digital disruption, a practice known as convergence.

Convergence is the blending of previously separate technologies, processes, and data to create new combinations of products, services, and experiences that reshape industry processes and structures. Most businesses today recognize convergence as a trend that will impact them in some form. This research found that 58 percent of respondents have either given thought to convergence or acknowledge it is one of the most critical parts of their business. A key takeaway from the research reveals that digital maturity is a strong predictor of how much a company believes it will be impacted by convergence.

To determine how digitally mature a company is, respondents were asked to self-select one of the following stages to define their business:

  • Stage 0: “Digital transformation is not a priority for us, nor do we expect it to become one in the short term.”
  • Stage 1: “We’ve just begun to build a business case for digital transformation.”
  • Stage 2: “We’re starting to understand customer journeys, improving digital skills, mapping processes and seeing early traction.”
  • Stage 3: “We’ve begun to digitize our operations at scale, but modernizing platforms and processes is happening on a departmental basis.”
  • Stage 4: “We have digitized operations and are now focused on integrating them so that data can be used more strategically across the organization.”
  • Stage 5: “We have laid a strong digital foundation and are now focused on leveraging data and AI to optimize processes; products and services; and customer experiences.”

Fifty-nine percent of companies with the highest digital maturity (Stage 5) said convergence was one of the most critical influences on their business. As the levels of maturity decrease, so does recognition of convergence as a disruptive trend. This makes sense, as companies that are less digitally mature are playing catch-up, struggling to implement practices and innovations that are the milestones of digital transformation.

Figure 1: Higher Digital Maturity Stages Are More Likely to See Convergence as a Critical Influence

Percent Who Selected “Convergence is one of the most critical influences on my business”

This does not mean, however, that less-mature companies should wait until they reach later stages of digital maturity to think about and prepare for convergence. In fact, to reach Stage 5 and reap the rewards of convergence, the foundation for convergence needs to be built as early as possible.

The first step toward building a digital transformation foundation is understanding all the ways convergence is taking place and identify the categories that will have the most impact on the business.

The research revealed four levels of convergence:

  • Process Convergence: Formerly discrete processes and workflows are now being connected across business for greater efficiency and integrated goals.
  • Technology Convergence: Technologies such as Cloud, IoT, AI, Supply Chain Management, Augmented and Virtual Reality are converging to create new use cases and solutions.
  • Data/information Convergence: Formerly siloed data/information is now more accessible and being used across business and industry to power a range of new products and services.
  • Industry Convergence: Formerly discrete industries are becoming more similar and connected, creating new opportunities for value creation.

By creating convergence levels, we can chart the impact each type of convergence has, and how it varies by industry.

Figure 2: Technology and Process Convergence Have the Greatest Impact on Industry

While the benefits of convergence may seem apparent at every stage of digital maturity, many companies face challenges in implementing the steps they need to take in order to fully realize these benefits. Some of the top challenges included:

  • Culture – Resistance to change is a problem at many companies, especially large ones with legacy systems and practices.
  • Data for Machine Learning – Many innovative processes brought about by convergence are made possible through the power of AI. While AI can be a powerful technology that creates high efficiency, there is a risk of deploying it incorrectly. Feeding AI engines outdated or biased data can create a snowball effect of the machine continuously learning and doing the wrong thing.
  • Designing for Convergence – Convergence requires designers and project planners to have far more expansive, visionary and disciplined thinking than they have had in the past. This requires training, familiarity with, and use of tools that help facilitate this kind of thinking.
  • Hiring the Right Skills – As with any other innovation, hiring people with the right skills to thrive on convergence is challenging, especially since they are scarce and in high demand at the start of the disruption curve.

“Understanding convergence and making it work for your organization is an under-leveraged competitive advantage,” said Alexander Stern, Technology Strategist at Autodesk. “Process, data, and technology convergence impacts most the internal workings of a company. It’s industry convergence – driven by external forces – where the magic happens. This is when previously disparate industries, or industries that operate in parallel, find ways to collaborate for mutual benefit. This collaboration can take many forms, including partnerships, transactional relationships, or simply shared resources.”

“By assessing their digital maturity, and top investment priorities, companies can use this data to benchmark themselves and chart a roadmap for transformation,” said Charlene Li, Founder and Senior Fellow at Altimeter. “Doing so can effectively enable businesses to prepare for any type of digital disruption, and even thrive because of it.”

For more information and to download a copy of the report, visit www.autodesk.co.uk/campaigns/discover-convergence.

About Autodesk
Autodesk is changing how the world is designed and made. Our technology spans architecture, engineering, construction, product design, manufacturing, media and entertainment, empowering innovators everywhere to solve challenges big and small. From greener buildings to smarter products to more mesmerizing blockbusters, Autodesk software helps our customers to design and make a better world for all. For more information visit autodesk.com or follow @autodesk.

Autodesk and the Autodesk logo are registered trademarks or trademarks of Autodesk, Inc., and/or its subsidiaries and/or affiliates in the USA and/or other countries. All other brand names, product names, or trademarks belong to their respective holders. Autodesk is not responsible for typographical or graphical errors that may appear in this document. © 2021 Autodesk, Inc. All rights reserved.

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We use Terminus to deploy digital advertising on sites supported by Terminus. Ads are based on both Terminus data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that Terminus has collected from you. We use the data that we provide to Terminus to better customize your digital advertising experience and present you with more relevant ads. Terminus Privacy Policy
StackAdapt
We use StackAdapt to deploy digital advertising on sites supported by StackAdapt. Ads are based on both StackAdapt data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that StackAdapt has collected from you. We use the data that we provide to StackAdapt to better customize your digital advertising experience and present you with more relevant ads. StackAdapt Privacy Policy
The Trade Desk
We use The Trade Desk to deploy digital advertising on sites supported by The Trade Desk. Ads are based on both The Trade Desk data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that The Trade Desk has collected from you. We use the data that we provide to The Trade Desk to better customize your digital advertising experience and present you with more relevant ads. The Trade Desk Privacy Policy
RollWorks
We use RollWorks to deploy digital advertising on sites supported by RollWorks. Ads are based on both RollWorks data and behavioral data that we collect while you’re on our sites. The data we collect may include pages you’ve visited, trials you’ve initiated, videos you’ve played, purchases you’ve made, and your IP address or device ID. This information may be combined with data that RollWorks has collected from you. We use the data that we provide to RollWorks to better customize your digital advertising experience and present you with more relevant ads. RollWorks Privacy Policy

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We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

Your experience. Your choice.

We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

May we collect and use your data to tailor your experience?

Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.