{"id":160,"date":"2021-09-08T10:42:28","date_gmt":"2021-09-08T09:42:28","guid":{"rendered":"https:\/\/blogs.autodesk.com\/autodesk-news-uki\/?p=160"},"modified":"2021-09-08T10:42:28","modified_gmt":"2021-09-08T09:42:28","slug":"new-autodesk-logo-2021","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/autodesk-news-uki\/new-autodesk-logo-2021\/","title":{"rendered":"Autodesk reveals new logo, look, and feel"},"content":{"rendered":"<section id=\"\" class=\"sections image color-default\">\n<div class=\"container width-normal\">\n<div class=\"section-inner\">\n<div class=\"image-inner\"><img decoding=\"async\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/feature-black.png\" \/><\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"sections post-content\">\n<div class=\"container width-normal\">\n<div class=\"content\">\n<p><em>Authored by Fred Saunders<\/em><\/p>\n<p><span data-contrast=\"none\">Today we\u2019re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0This change is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand\u2014one that underscores our belief that a better world can be designed and made for all.<\/span><\/p>\n<p><span data-contrast=\"none\">Dynamic, modern, and memorable, the new Autodesk logo represents action, momentum, and a clear direction toward the future. It\u2019s a strong, simple logo that illustrates a brand synonymous with doing.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7113\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/autodesk-logo-primary-rgb-black-large-scaled.jpg\" alt=\"new Autodesk logo\" width=\"2560\" height=\"433\" \/><\/p>\n<p>Our new brand imagery features abstract 3D geometric forms created by focusing on parts of the symbol in the new logo.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7125\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/brand-imagery.png\" alt=\"Autodesk brand imagery\" width=\"1282\" height=\"529\" \/><\/p>\n<p><span data-contrast=\"none\"><br \/>\nIn addition to the new logo, we\u2019ve made changes to our brand colors. While the Autodesk blue represented us well for many years, it is being updated with clean and contemporary primary colors of black and white. Alongside these two primary colors, we are introducing two detail grays, and four accent colors\u2013clay, plant, iris and gold.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7130\" src=\"https:\/\/adsknews.autodesk.com\/app\/uploads\/2021\/09\/events-fixed-3-adj-500x375-2.jpg\" alt=\"\" width=\"1000\" height=\"422\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\">We\u2019re looking forward to sharing additional elements of our reimagined brand in the future. This will include new product identities and icons that will help to visually differentiate our range of products across industries and make our icons more easily distinguishable. Stay tuned.<\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p><em>Authored by Fred Saunders<\/em><\/p>\n<p>Today we\u2019re excited to introduce a new look and feel for Autodesk, including a new logo, colors, and imagery.\u00a0This change is the first of several bold moves we\u2019re making as a company to reimagine the Autodesk brand\u2014one that underscores our belief that a better world can be designed and made for all.<\/p>\n","protected":false},"author":42614,"featured_media":161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[],"class_list":["post-160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autodesk reveals new logo, look, and feel - Autodesk News UK &amp; 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