How A-lab effortlessly deployed Autodesk Forma for its architects 

1 min read

We recently had the pleasure of engaging in a conversation with Angie Mendez, Architect and Technology Director at A-lab, a process-driven architecture studio. Angie, in her pivotal role, emphasizes the importance she sees in helping A-lab transform into a data-driven organization and she credits Forma as an instrumental tool in supporting this transition. In our quick chat, she also delves deeper into how A-lab is harnessing the capabilities of Autodesk Forma, highlighting its intuitive nature and effortless ease of deployment. 

Check out the full conversation below!

[Transcript] 

Angie Mendez: My name is Angie, I work at A-lab, which is an architectural studio based in Oslo. We are 130 architects and trying to push for some of these sustainability goals. In my role as technology responsible in our company, it’s very important for me that we help transform A-lab into a data driven organization. 

Forma has been instrumental on supporting that goal into the design process. We use the results that we get from all these very complex data and translate them into knowledge that then can be applied into solutions that are put in place for urbanism and conceptual design. It’s integrated with the way how we work. So it’s enriching constantly our design decisions without having to create additional tasks for us. 

It’s a very accessible way of analyzing design, because the tools that we have used before are very complex and require a specialization. So what we see is that Forma can be implemented very painless. It’s as intuitive as just modeling and seeing the results in real time. 

I could say, with confidence that it has almost zero learning curve and it’s very easy to scale it up. What we enjoyed the most, using it at the office is to see how my colleagues, regardless of the level of experience that they have, understanding their design from different points of view. So it is very dynamic. What is there not to love? 


Making the right decisions in the planning phase has never been easier!

Available to AEC Collection subscribers and standalone subscribers. Run your first analysis in Autodesk Forma today.

Explore similar topics

Customer Stories

Stay in the loop

Receive Autodesk Forma’s newsletter for the latest news and software features, as well as updates as we continue to build the AECO industry cloud.

______
icon-svg-close-thick

Cookie preferences

Your privacy is important to us and so is an optimal experience. To help us customize information and build applications, we collect data about your use of this site.

May we collect and use your data?

Learn more about the Third Party Services we use and our Privacy Statement.

Strictly necessary – required for our site to work and to provide services to you

These cookies allow us to record your preferences or login information, respond to your requests or fulfill items in your shopping cart.

Improve your experience – allows us to show you what is relevant to you

These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we use to deliver information and experiences tailored to you. If you do not allow these cookies, some or all of these services may not be available for you.

Customize your advertising – permits us to offer targeted advertising to you

These cookies collect data about you based on your activities and interests in order to show you relevant ads and to track effectiveness. By collecting this data, the ads you see will be more tailored to your interests. If you do not allow these cookies, you will experience less targeted advertising.

icon-svg-close-thick

THIRD PARTY SERVICES

Learn more about the Third-Party Services we use in each category, and how we use the data we collect from you online.

icon-svg-hide-thick

icon-svg-show-thick

Strictly necessary – required for our site to work and to provide services to you

Qualtrics
W
Akamai mPulse
W
Digital River
W
Dynatrace
W
Khoros
W
Launch Darkly
W
New Relic
W
Salesforce Live Agent
W
Wistia
W
Tealium
W
Upsellit
W
CJ Affiliates
W
Commission Factory
W
Google Analytics (Strictly Necessary)
W
Typepad Stats
W
Geo Targetly
W
SpeedCurve
W
Qualified
#

icon-svg-hide-thick

icon-svg-show-thick

Improve your experience – allows us to show you what is relevant to you

Google Optimize
W
ClickTale
W
OneSignal
W
Optimizely
W
Amplitude
W
Snowplow
W
UserVoice
W
Clearbit
#
YouTube
#

icon-svg-hide-thick

icon-svg-show-thick

Customize your advertising – permits us to offer targeted advertising to you

Adobe Analytics
W
Google Analytics (Web Analytics)
W
AdWords
W
Marketo
W
Doubleclick
W
HubSpot
W
Twitter
W
Facebook
W
LinkedIn
W
Yahoo! Japan
W
Naver
W
Quantcast
W
Call Tracking
W
Wunderkind
W
ADC Media
W
AgrantSEM
W
Bidtellect
W
Bing
W
G2Crowd
W
NMPI Display
W
VK
W
Adobe Target
W
Google Analytics (Advertising)
W
Trendkite
W
Hotjar
W
6 Sense
W
Terminus
W
StackAdapt
W
The Trade Desk
W
RollWorks
W

Are you sure you want a less customized experience?

We can access your data only if you select "yes" for the categories on the previous screen. This lets us tailor our marketing so that it's more relevant for you. You can change your settings at any time by visiting our privacy statement

Your experience. Your choice.

We care about your privacy. The data we collect helps us understand how you use our products, what information you might be interested in, and what we can improve to make your engagement with Autodesk more rewarding.

May we collect and use your data to tailor your experience?

Explore the benefits of a customized experience by managing your privacy settings for this site or visit our Privacy Statement to learn more about your options.