{"id":1592,"date":"2025-12-01T12:12:20","date_gmt":"2025-12-01T12:12:20","guid":{"rendered":"https:\/\/blogs.autodesk.com\/forma\/?p=1592"},"modified":"2026-03-12T14:36:23","modified_gmt":"2026-03-12T14:36:23","slug":"serious-fun-data-driven-design-hits-the-right-notes","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/forma\/2025\/12\/01\/serious-fun-data-driven-design-hits-the-right-notes\/","title":{"rendered":"Serious fun: data-driven design that hits all the right notes"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong><em>Forma Site Design, available in the AEC Collection or as a standalone subscription, offers powerful AI-powered tools for architects and designers in pre-design and schematic design phases.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><?xml encoding=\"utf-8\" ?><div class=\"wp-block-button\"><a href=\"https:\/\/www.autodesk.com\/products\/forma\/free-trial\" class=\"\n            MuiButtonBase-root MuiButton-root\n            wp-block-button__link wp-element-button\n            \n            \n            \n            MuiButton-contained\n        \">\n\n        <span class=\"MuiButton-label\">\n            \n            \nTry Forma Site Design for free\n\n            \n        <\/span>\n    <\/a>\n<\/div>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-button\"><a href=\"https:\/\/app.autodeskforma.com\/?utm_source=adskwebsite&amp;utm_medium=referral&amp;utm_campaign=productcenter\" class=\"\n            MuiButtonBase-root MuiButton-root\n            wp-block-button__link wp-element-button\n            \n            \n            \n            MuiButton-contained\n        \">\n\n        <span class=\"MuiButton-label\">\n            \n            \nAccess your Forma Site Design hub\n\n            \n        <\/span>\n    <\/a>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_stage-1024x767.jpg\" alt=\"\" class=\"wp-image-1605\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_stage-1024x767.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_stage-300x225.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_stage-768x575.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_stage.jpg 1524w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The AEC Design Slam was a close call between Team BIM &amp; BBQ and Team White Shirts.<\/figcaption><\/figure>\n\n\n\n<p class=\"has-large-font-size\"><em>Guest blog post<br>Author: Marco D\u2019Ambrogio<br>Lead for Architectural Intelligence, <a href=\"https:\/\/www.sweco.dk\/en\/\">Sweco Denmark<\/a><\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"has-large-font-size\">Last September, Daniel Rees from <a href=\"https:\/\/www.skanska.se\/en-us\/\">Skanska<\/a> and I, representing Sweco Architects Denmark, had the honor of competing on stage at the <a href=\"https:\/\/blogs.autodesk.com\/forma\/2025\/10\/20\/designing-the-future-creativity-takes-the-stage-at-the-2025-aeco-design-slam\/\">AECO Design Slam<\/a> during Autodesk University 2025 in Nashville. Watch the full event <a href=\"https:\/\/conferences.autodesk.com\/flow\/autodesk\/au2025\/sessioncatalog\/page\/digital\/session\/1753455429932001mEPa\">here<\/a>.<\/p>\n\n\n\n<p>This year&#8217;s challenge was to design a mixed-use neighborhood in The Gulch, Nashville, that celebrates the city\u2019s music heritage. Our deadline was just 40 minutes: 20 minutes to model the concept and 20 minutes to generate plans, visualizations, and performance metrics. And then 5 minutes for the final presentation. To make this work, we had to rethink conventional ways of working in early-phase design, which tend to be production intensive.<br><br>The competition was equally stressful and thrilling! While we didn\u2019t take home the trophy (congratulations to Team BBQ &amp; BIM Timothy Halvorson and Jordana de Castro Rosa!) we left the stage with valuable insights and four important questions for our industry, which I\u2019d like to explore:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What are we truly offering our clients today, and how will AI and data-driven design redefine that value?<\/li>\n\n\n\n<li>Are we preparing our architectural offices for the next generation of AECO tools?<\/li>\n\n\n\n<li>Are we training our teams, templates, and workflows effectively?<\/li>\n\n\n\n<li>Is our approach to architecture ready for an AI-augmented future?<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"444\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma-Board.gif\" alt=\"\" class=\"wp-image-1609\"\/><figcaption class=\"wp-element-caption\">The teams used Forma Board for the final presentation, bringing together their ideas, sketches, environmental analyses, and models in one place.<\/figcaption><\/figure>\n\n\n\n<p>Our design explored this new neighborhood as a living instrument, with architecture responding to sound and movement. Rhythm was a central theme, both in music and how people live, move, and connect.&nbsp; <br><br>On the day itself, we used a sequence of tools that mirror how we approach technology and design at Sweco Denmark. It\u2019s never about using tools in isolation; it\u2019s about making them work in harmony in an interconnected workflow to enhance the way we design.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We started with <a href=\"http:\/\/autodesk.com\/forma\">Forma Site Design<\/a> for the initial site analysis.<\/li>\n\n\n\n<li>We then shifted into Rhino with Grasshopper to develop our massing and design logic.<\/li>\n\n\n\n<li>After that, we circled back to Forma to run microclimate simulations, ensuring that environmental performance was baked in early.<\/li>\n\n\n\n<li>For program and plan design, we brought in <a href=\"https:\/\/blogs.autodesk.com\/forma\/2025\/10\/22\/accelerating-site-design-to-bim-with-forma-finch-and-revit\/\">Finch<\/a>.<\/li>\n\n\n\n<li>Finally, we used Forma Board to present everything cohesively.<\/li>\n\n\n\n<li>For visualization, we exported from Rhino into Enscape and used Midjourney for more refined imagery.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram-1024x724.jpeg\" alt=\"\" class=\"wp-image-1593\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram-1024x724.jpeg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram-300x212.jpeg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram-768x543.jpeg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram-1536x1086.jpeg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Workflow-diagram.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The competition highlighted two main strategies which reflect our tech approach at Sweco Denmark. The super tight deadline required a shift from traditional, production-oriented workflows to a performance-driven design process, demanding absolute synchronization between tools, data, and teamwork\u2013there wasn\u2019t a minute to waste. <br><br>Traditionally, a lot of early-phase time is spent on execution, such as creating detailed drawings, rather than exploring ideas (see image below). What these tools&nbsp;let us do is shift that balance. By reducing the heavy lifting of execution time, we free ourselves up to focus on creativity and strategy. We can visualize and iterate much faster, and we can invest more time into developing and refining ideas. It\u2019s not that the traditional way is \u201cbad,\u201d but it\u2019s simply not as efficient in placing energy where it counts most.<br><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"1595\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow-1024x724.jpeg\" alt=\"\" class=\"wp-image-1595\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow-1024x724.jpeg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow-300x212.jpeg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow-768x543.jpeg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow-1536x1086.jpeg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Traditional-workflow.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"1594\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow-1024x724.jpeg\" alt=\"\" class=\"wp-image-1594\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow-1024x724.jpeg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow-300x212.jpeg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow-768x543.jpeg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow-1536x1086.jpeg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AIParametric-design-workflow.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>That\u2019s exactly what we did with the Design Slam: we knew the execution would happen on stage in a tight timeframe, so we spent the month before preparing strategies, diagrams, and team dialogue. That way, we were ready to execute efficiently when the clock started. It was a fantastic way to work.<br><br>Secondly, we believe in frontloading knowledge right from the start. The reason is simple: the more we understand a site and its constraints early on, the less we have to fix down the line. By using tools like Forma Site Design in the early phase, we\u2019re essentially bringing in specialized analysis and expertise right from the beginning. That means potential clashes and issues are anticipated and addressed before they become costly problems.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Forma Site Design gives us a data-driven foundation for the site.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"445\" height=\"512\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Site-analysis-2.jpg\" alt=\"\" class=\"wp-image-1599 size-full\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Site-analysis-2.jpg 445w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Site-analysis-2-261x300.jpg 261w\" sizes=\"auto, (max-width: 445px) 100vw, 445px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>It lets us run microclimate simulations and other analyses upfront (site analysis using Forma Site Design, pictured left). Combine that with parametric and generative design, and we can explore far more options while keeping everything balanced and robust. In short, we\u2019re building a solid, well-informed project structure from day one.<\/p>\n<\/div><\/div>\n\n\n\n<p>The biggest benefit of this performance-driven design process is that optimization gives us a strong backbone, a solid foundation to hold the project steady while we experiment with new ideas. If we succeed at creating that solid base, we naturally open up more room to explore new potentials and push boundaries further. <br><br>In practical terms, this approach becomes a huge driver for sustainability and the green transition; a solid project can evolve into a better project. The real challenge is not to settle. It\u2019s easy to reach a point where things feel \u201cgood enough\u201d and stop there. But for us, it\u2019s about using these tools to keep pushing the boundaries and ensuring we always deliver the best possible project for each site.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"507\" data-id=\"1600\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_3d-Model.jpg\" alt=\"\" class=\"wp-image-1600\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_3d-Model.jpg 806w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_3d-Model-300x189.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_3d-Model-768x483.jpg 768w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" data-id=\"1601\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis-1024x614.jpg\" alt=\"\" class=\"wp-image-1601\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis-1024x614.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis-300x180.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis-768x461.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis-1536x922.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Wind-analysis.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In parallel, we\u2019ve seen how improved performance benefits not only the building itself but also the collaboration process. Thanks to the analysis we get from Forma Site Design, we can bring in specialized engineers and consultants right at the start of a project. Whether it\u2019s about noise, wind, daylight, or microclimate, we open those conversations to consultants early rather than waiting for them to catch issues later when it\u2019s much harder to fix. This early collaboration means we\u2019re not asking engineers to review mistakes\u2013instead, we\u2019re preventing those issues from happening in the first place. Everyone talks early, everyone\u2019s on the same page, and the quality of both collaboration and the project improves as a whole. It\u2019s a win-win scenario for everyone involved.<br><br>Moving an entire office or even the industry forward isn\u2019t about forcing innovation; it\u2019s about guiding a natural evolution. We still aim to understand and design based on what we know. The difference is that by using the right tools at the right time, we broaden our knowledge and make decisions using a richer set of inputs. We\u2019re not cutting the overall time\u2013we\u2019re making that time more efficient and ensuring that decisions are based on a wider, more controlled range of information. We are evolving the current workflow so it\u2019s a natural transition, not a radical change. It\u2019s about using our time and our insights more effectively than ever before.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"1603\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape-1024x576.jpg\" alt=\"\" class=\"wp-image-1603\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_Enscape.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Visual tests using Enscape<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"574\" data-id=\"1602\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2-1024x574.jpeg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2-1024x574.jpeg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2-300x168.jpeg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2-768x430.jpeg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2-1536x861.jpeg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/AEC-Design-Slam_rendering_2.jpeg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Quick renderings using Midjourney<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>AI and data-driven design don\u2019t fundamentally change what we deliver to clients\u2013they just elevate it. While the core value of what we provide (delivering solid, well-informed projects) remains the same, it\u2019s now enhanced. With data-driven approaches, we\u2019re injecting more stability and quality into every project. AI helps us move faster between multiple scenarios in parallel. So, the real value we\u2019re redefining is a blend of speed and excellence. Clients get more reliable, data-backed outcomes. Our job is to package that value to them clearly so they see it\u2019s not just about doing things quickly, but it\u2019s about doing things better. In short, we\u2019re delivering the same service, but enhanced with a new level of precision and insight that really raises the bar of the spaces we envision and build.<br><br>I look forward to continuing this exploration at Sweco Architects Denmark, helping shape the dialogue between technology and industry to bring our profession closer to a smarter and more responsive way of designing.<\/p>\n\n\n\n<p><em>Images courtesy of Marco D&#8217;Ambrogio and Daniel Rees.<\/em><br><em>All opinions are those of the contributor and do not necessarily represent the views of Autodesk.<\/em><br><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guest blog postAuthor: Marco D\u2019AmbrogioLead for Architectural Intelligence, Sweco Denmark Last September, Daniel Rees from Skanska and I, representing Sweco Architects Denmark, had the honor of competing on stage at the AECO Design Slam during Autodesk University 2025 in Nashville. Watch the full event here. This year&#8217;s challenge was to design a mixed-use neighborhood in [&hellip;]<\/p>\n","protected":false},"author":70600,"featured_media":1601,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[15,54],"coauthors":[10],"class_list":["post-1592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","tag-autodesk-forma","tag-environmental-analysis","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forma Site Design guest blog<\/title>\n<meta name=\"description\" content=\"Serious fun at AEC Design Slam: Marco D&#039;Ambrogio from Sweco Denmark discusses connected tools, frontloading knowledge, and prioritizing ideation over production in the early 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