{"id":1649,"date":"2025-12-04T19:00:15","date_gmt":"2025-12-04T19:00:15","guid":{"rendered":"https:\/\/blogs.autodesk.com\/forma\/?p=1649"},"modified":"2026-02-12T14:09:35","modified_gmt":"2026-02-12T14:09:35","slug":"design-for-good-forma-site-design-and-hmc-architects","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/forma\/2025\/12\/04\/design-for-good-forma-site-design-and-hmc-architects\/","title":{"rendered":"Design for Good: The science behind the design at HMC Architects"},"content":{"rendered":"\n<p class=\"has-large-font-size\"><strong><em>Forma Site Design, available in the AEC Collection or as a standalone subscription, offers powerful AI-powered tools for architects and designers in pre-design and schematic design phases.<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\"><?xml encoding=\"utf-8\" ?><div class=\"wp-block-button\"><a href=\"https:\/\/www.autodesk.com\/products\/forma\/free-trial\" class=\"\n            MuiButtonBase-root MuiButton-root\n            wp-block-button__link wp-element-button\n            \n            \n            \n            MuiButton-contained\n        \">\n\n        <span class=\"MuiButton-label\">\n            \n            \nTry Forma Site Design for free\n\n            \n        <\/span>\n    <\/a>\n<\/div>\n\n\n<?xml encoding=\"utf-8\" ?><div class=\"wp-block-button\"><a href=\"https:\/\/app.autodeskforma.com\/?utm_source=adskwebsite&amp;utm_medium=referral&amp;utm_campaign=productcenter\" class=\"\n            MuiButtonBase-root MuiButton-root\n            wp-block-button__link wp-element-button\n            \n            \n            \n            MuiButton-contained\n        \">\n\n        <span class=\"MuiButton-label\">\n            \n            \nAccess your Forma Site Design hub\n\n            \n        <\/span>\n    <\/a>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters-1024x576.jpg\" alt=\"\" class=\"wp-image-1650\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_sun-hours-parameters.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Data-driven design: the team at HMC Architects enhances their outcome-based approach with Forma Site Design.<\/figcaption><\/figure>\n\n\n\n<p><strong>Executive summary<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/hmcarchitects.com\/\">HMC Architects<\/a> leveraged <a href=\"http:\/\/autodesk.com\/forma\">Forma Site Design<\/a> for site analysis and to rapidly analyze and compare multiple massing options for a STEM centre, enabling informed, data-backed decisions that align with sustainability, regulatory, and user needs.\u00a0<\/li>\n\n\n\n<li>The team identified clear performance goals\u2014including daylight, wind comfort, noise mitigation, and preservation of natural features\u2014and used Forma Site Design&#8217;s environmental analyses to test and refine each option against these outcomes, ensuring optimal building performance within a tight deadline.<\/li>\n\n\n\n<li>By streamlining their pursuit process, HMC Architects are delivering high-quality, competitive proposals more efficiently, reducing resource needs while upholding their \u201cDesign for Good\u201d ethos. &nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Guided by their \u201cDesign for Good\u201d ethos, HMC Architects are delivering pursuits with a new competitive edge thanks to AI and data-driven tools. A recent proposal for a STEM center at a California community college demanded an innovative design focused on sustainability and student needs\u2013within a deadline of just four weeks.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Navigating <strong>the pressure of pursuits<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The pursuit process in architecture is demanding. Teams are often confronted with tight timelines, low budgets, and limited information about the site, climate, and context. As Shweta Joshi, project designer at HMC Architects, explains, \u201cIt\u2019s crucial to not overspend time and resources but we need to maximize our chances of winning. To go the extra mile on our pursuits, we strategically leveraged our existing tools such as Forma Site Design\u2013which we accessed from the AEC Collection\u2013to supercharge the early design phase.\u201d\u202f&nbsp;&nbsp;<\/p>\n\n\n\n<p>The pressure is compounded by the nature of the submission process. Proposals are judged from a single presentation panel, and clients expect more resolved concepts and building performance analysis than ever before. \u201cClearly communicating the story behind a design without overwhelming the client, and backing up decisions with data is critical,\u201d says Joshi.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The team had a very short time to synthesize a lengthy RFP, engage user groups, and deliver a compelling concept. \u201cWe wanted to ensure that our mission and vision aligned with the client&#8217;s key goals for the project,\u201d says Joshi. \u201cWe started by distilling the lengthy RFP into a word bubble (pictured below) using AI which helped us pinpoint key project themes.\u201d\u202f&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1-1024x576.jpg\" alt=\"\" class=\"wp-image-1659\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Enhancing HMC Architects\u2019 outcome-based approach<\/strong>&nbsp;<\/h2>\n\n\n\n<p>The brief called for structured and informal learning spaces, student lounges, and a strong emphasis on user comfort and social interaction. The Californian climate, with its hot summers, required careful consideration for indoor and outdoor thermal comfort and energy efficiency.&nbsp;&nbsp;<\/p>\n\n\n\n<p>To address these, the team identified five performance goals:&nbsp;<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Incorporate user feedback&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li>Maximize southern sun exposure for daylight&nbsp;&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li>Avoid uncomfortable wind tunnels&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li>Mitigate outdoor noise from existing HVAC units&nbsp;<\/li>\n<\/ol>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li>Preserve an existing redwood tree for climate benefits and a sense of place\u202f&nbsp;<\/li>\n<\/ol>\n\n\n\n<p> Treating the process as an experiment, HMC Architects developed three massing options\u2014Bar (specified in the RFP), Square, and Courtyard\u2014and used Forma Site Design to test each one for sun, wind, noise, microclimate, and solar energy performance. This is where a thorough site analysis gave the team an understand of existing site conditions. Using tables to evaluate outcomes helped the team make informed trade-offs, ensuring that every decision was backed by data. \u201cBeing able to gather and compare everything on one platform helped us move forward quickly from the analysis to the design,\u201d says Venus Emrani, sustainability design analyst at HMC Architects. The data and visuals especially resonated with the scientists and engineers during user engagement meetings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer-1024x576.jpg\" alt=\"\" class=\"wp-image-1651\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Forma_HMC-Architects_sun-hours-summer.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">For&nbsp;summer, the goal was to maximize outdoor shade and minimize east- and west-facing glazing to prevent overheating and glare.&nbsp;For&nbsp;winter, the focus shifted to maximizing sun exposure and passive solar gain. Forma Site Design&#8217;s sun hours analysis revealed that the U-shaped courtyard performed best for summer comfort, being 40% cooler than the baseline. The square option offers better sun conditions in winter.\u202f&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind-1024x576.jpg\" alt=\"\" class=\"wp-image-1652\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_wind.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The team aimed to minimize wind issues and maximize pedestrian comfort. \u201cForma\u2019s AI-powered <a href=\"https:\/\/blogs.autodesk.com\/forma\/2023\/06\/06\/formas-rapid-wind-analysis-offers-instant-insights-into-wind-conditions\/\">rapid wind analysis <\/a>provided immediate feedback on how each massing option affected comfort, making it easier to identify wind tunnels, compare alternatives, and refine the design in real time,\u201d says Emrani. The results&nbsp;showed that the long bar form intensified wind tunnels, while the square form helped break them up. The courtyard option again performed best, reducing wind discomfort and protecting both users and the tree.\u202f&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters-1024x576.jpg\" alt=\"\" class=\"wp-image-1653\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-parameters.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Analyses across spring, summer, and autumn focused on reducing surface and air temperatures for outdoor comfort and mitigating the urban heat island effect and encouraging breezes for natural ventilation. In winter, the goal was to increase temperatures for user comfort.<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-1024x576.jpg\" alt=\"\" class=\"wp-image-1654\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_microclimate.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The courtyard consistently delivered the best microclimate for most of the year.&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise-1024x576.jpg\" alt=\"\" class=\"wp-image-1655\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_noise.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The massing of the U-shaped courtyard buffers outdoor spaces from noise, and additional barriers and service spaces can be further added to shield educational and social areas.\u202f&nbsp;<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy-1024x576.jpg\" alt=\"\" class=\"wp-image-1656\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy-1024x576.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy-300x169.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy-768x432.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy-1536x864.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/FormaHMC-Architects_solar-energy.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Both the square and courtyard options met California\u2019s solar energy production requirements, ensuring compliance and sustainability.\u202f<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1-1024x501.jpg\" alt=\"\" class=\"wp-image-1683\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1-1024x501.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1-300x147.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1-768x376.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1-1536x751.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_image-generation-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">As a last step, the team used screenshots from their Forma massing models to generate quick visuals with AI for presentation imagery [these were not done in Forma]. <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image-1024x501.jpg\" alt=\"\" class=\"wp-image-1682\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image-1024x501.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image-300x147.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image-768x376.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image-1536x751.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/HMC-Architects_selected-image.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using Forma to show the \u201cscience behind the design\u201d<\/strong>&nbsp;<\/h2>\n\n\n\n<p>Having analyzed the tradeoffs of each option, the courtyard option performed best, balancing sun and daylight conditions with 33% more southern sun exposure. It offered more noise protection and views of greenery to enhance biophilia for users. While it performed less effectively for winter solar gain, it provided better shelter from the wind. Emrani: \u201cInstead of debating the options subjectively, we ran identical simulations on all three. This allowed us to prove that while the Bar was what the client asked for, the Courtyard was actually what they needed\u2014offering superior daylighting and outdoor comfort that the&nbsp;Bar option&nbsp;just couldn&#8217;t match.\u201d&nbsp;<\/p>\n\n\n\n<p>For their pursuits, Joshi explains that having data at their fingertips enables easier and earlier building performance analysis. \u201cForma helps us analyze data quickly to deliver a very data-driven design. Using visual and interactive data, we can support the design with data-informed informed analysis without overwhelming the client with complex numbers.\u201d This leads to more informed client and user conversations, Emrani says, \u201cBecause we\u2019re showing the science behind the design.\u201d&nbsp;&nbsp;<\/p>\n\n\n\n<p>With the data and design flow to test options quickly, it&#8217;s easier for the team to develop their concepts in more detail. \u201cCombining Forma and AI image generation has been very useful for doing rapid iterations\u2013and all of this is done without spending a lot of time creating detailed models,\u201d says Joshi. Emrani adds, \u201cWe can gather all the data in one place, compare options in parallel, and make changes quickly.\u201d To develop the design further, it can be sent seamlessly to Rhino or Revit.&nbsp;<br>&nbsp;<br>A more informed <em>and <\/em>efficient pursuit process brings new opportunities for the firm to remain competitive. \u201cWe can significantly reduce the time spent on analyses from days to minutes while increasing the quality of the deliverables. This means we can utilize our resources more efficiently as we now need fewer people working on pursuits. For example, from six to two or three, while still delivering considered, data-driven designs that help us succeed,\u201d Joshi concludes. By leveraging Forma Site Design, HMC Architects delivers climate-responsive proposals grounded in data and user needs more effectively, ensuring that \u201cDesign for Good\u201d remains at the heart of their practice.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive summary Guided by their \u201cDesign for Good\u201d ethos, HMC Architects are delivering pursuits with a new competitive edge thanks to AI and data-driven tools. A recent proposal for a STEM center at a California community college demanded an innovative design focused on sustainability and student needs\u2013within a deadline of just four weeks.&nbsp; Navigating the [&hellip;]<\/p>\n","protected":false},"author":70569,"featured_media":1650,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[30,54,56],"coauthors":[9],"class_list":["post-1649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","tag-conceptual-design","tag-environmental-analysis","tag-forma-site-design","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leveraging Forma Site Design and AI for high-impact pursuits<\/title>\n<meta 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