{"id":606,"date":"2023-05-08T08:19:10","date_gmt":"2023-05-08T08:19:10","guid":{"rendered":"https:\/\/blogs.autodesk.com\/forma\/?p=606"},"modified":"2024-01-11T21:45:56","modified_gmt":"2024-01-11T21:45:56","slug":"cube-3-forma-cloud-workflow","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/forma\/2023\/05\/08\/cube-3-forma-cloud-workflow\/","title":{"rendered":"CUBE 3: a cloud-based way of working is the way of the future\u00a0for its business"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15-1024x682.jpg\" alt=\"\" class=\"wp-image-669\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15-1024x682.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15-300x200.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15-768x511.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15-1536x1022.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Northeastern-15.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>EXECUTIVE SUMMARY<\/strong>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Future-proofing the business with a cloud-based digital strategy is essential to helping CUBE 3\u2019s dynamic team provide unparalleled service to their clients. &nbsp;<\/li>\n\n\n\n<li>\u201cSolutions like Autodesk Construction Cloud and Forma are a huge value-add\u2014giving us unprecedented access to data, which allows us to work smarter and go where our clients need us,\u201d said Tony Fiorillo, Chief Information Officer, at CUBE 3.&nbsp;<\/li>\n\n\n\n<li>Autodesk Forma has helped the team improve communication, client satisfaction and design quality, which are key to business growth.&nbsp;<\/li>\n\n\n\n<li>The team was able to reduce overall time during the concept design phase by 50-66%, and also work towards a smoother BIM process thanks to the Forma and Revit integration, helping boost the firm\u2019s operational efficiency.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>Exceeding clients\u2019 expectations<\/strong>\u00a0<br>Led by the motto, Designing Your Vision, <a href=\"https:\/\/www.cube3.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">CUBE 3<\/a> brings its client\u2019s ambitions to life through considered, innovative and distinctive solutions across <a href=\"https:\/\/www.autodesk.com\/industry\/architecture\">architecture<\/a>, interior design and planning. Established in 2003 the US-based practice is headquartered in Lawrence, MA, with later expansion to Boston, MA, Miami, FL, and Princeton, NJ, serving the mid-Atlantic region of the country.\u00a0Whether it\u2019s for workplace, healthcare, hospitality, residential or education, the dedicated team of 130 architects and designers work to ensure every project guarantees their client\u2019s success. Being consecutively ranked in <em>Inc. <\/em>magazine\u2019s annual list of fastest-growing companies in the US is testament to that success. \u201cWe pride ourselves on creative, intelligent designs that take our clients\u2019 needs, budgets and the environment into consideration,\u201d said Tony Fiorillo, Chief Information Officer, at CUBE 3. \u201cWe always strive to provide unparalleled service and exceed our clients\u2019 expectations.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"620\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1-1024x620.jpg\" alt=\"\" class=\"wp-image-671\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1-1024x620.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1-300x182.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1-768x465.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1-1536x930.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/The-Mark_Boston-MA_Future-LEED-Certified-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The Mark at DeNormandie Wharf&nbsp;transforms a disused waterfront site into a lively mixed-use development and creates a new urban connector in the neighborhood.<\/figcaption><\/figure>\n\n\n\n<p><strong>Success relies on a responsive team<\/strong>&nbsp;<br>Key to ensuring the firm&#8217;s success is a dynamic and responsive design team attuned to every client\u2019s and project\u2019s unique demands. Maintaining a high level of responsiveness requires helping the team to be where they&#8217;re needed on a project whether that\u2019s in-person, on site or digitally; to easily adapt to change in the industry as it relates to technology, regulations or sustainability; and to communicate effectively. &nbsp;<br>&nbsp;<br>\u201cThe design process is a collaborative effort between architects, engineers, and clients, and effective communication is vital to ensuring that the final product meets the client&#8217;s expectations,\u201d explains Keith Boyle, Principal. \u201cCUBE 3 has been built upon communication, relationships and understanding a client\u2019s needs at the core of each project. Like for many firms, projects have gotten more complex with tighter fixed fees and design schedules. The ability to leverage technology to formalize our design intent will continue to help us be quick, responsive, and cohesive to meet the demanding deadlines and needs of our clients.\u201d&nbsp;<br>&nbsp;<br>These motivations have been key drivers of CUBE 3\u2019s ambitions to migrate its work entirely to cloud-based solutions to future-proof its business. \u201cThe CUBE 3 Digital Infrastructure brings different cloud services together under one central umbrella and creates a gateway into a fully digital work environment,\u201d says Fiorillo. \u201cAutodesk is a huge part of making that happen. Solutions like Autodesk Construction Cloud and Forma are a huge value-add\u2013giving us unprecedented access to data, which allows us to work smarter and go where our clients need us.\u201d &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"379\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team-1024x379.jpg\" alt=\"\" class=\"wp-image-705\" style=\"width:711px;height:263px\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team-1024x379.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team-300x111.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team-768x284.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team-1536x569.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/C3-Team.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The CUBE 3 teams working with early-phase planning and design in Lawrence, MA (left image): Brian Cussen, Tony Fiorillo, Nick Griffin, Tino Freitas and Charles Chappell; and Miami, FL (right image): Aline Antunes, Amanda Caraballo and Ernesto Medina.<\/figcaption><\/figure>\n\n\n\n<p><strong>New technology, new possibilities&nbsp;<\/strong>&nbsp;<br>The search for the right tools that fit their strategy means the firm is constantly testing new digital tools such as Autodesk Forma. \u201cWhen we evaluate new software solutions, we&#8217;re looking for ways to improve communication with our clients, increase speed to market, allow our team to work with flexibility in a hybrid environment, and help us adapt quickly to change,\u201d continues Fiorillo. Nick Griffin, Architect and Senior Associate adds: \u201cAt the same time, our tools need to work with how our clients work, and they want to know that we have the best tools to be able to do our jobs.\u201d When it comes to benefiting the practice itself, Charles Chappell, Architect and Associate explains: \u201cNew technologies like Forma help us attract new talent so we have the best people on the job. At the same time, we have to be efficient, not just with our clients, but actually with our own workforce\u2013people want the downtime<strong> <\/strong>as much as they want to be efficient when they work. It\u2019s about working smarter, and Forma is really going to help us move in that direction.\u201d&nbsp;<br>&nbsp;<br><strong>Improving communication, saving time<\/strong>&nbsp;<br>The ability to have better conversations is key to improving communication with clients. With the help of Forma, the team has access to more critical information up front and can engage in more detailed talks earlier on. This enables them to be more proactive and better understand the questions that need to be asked to guide conversations towards achieving more specific outcomes. Aline Antunes, Architect and Senior Job Captain explains: \u201cMany conversations can be arbitrary in early meetings, but with the visual representation from Forma that we&#8217;re able to show clients now, we can have more direct conversations about the best possible solutions for their final outcome.\u201d Having more focused conversations undoubtedly saves time, as does easy access to information when it&#8217;s needed. \u201cA key feature of Forma is that it&#8217;s browser-based,\u201d says Brian Cussen, Architect and Associate. \u201cThis means that you can easily go to any client, open your browser, log into your Autodesk account, and show them the project in Forma, reviewing all the studies you have created. I think that&#8217;s a big plus.\u201d&nbsp;<br>&nbsp;<br><strong>Data informs design decisions <\/strong>&nbsp;<br>A case in point is a hotel project where the stakeholders had differing opinions about the rooftop pool. Using Forma\u2019s sun hours analysis, the team was able to show and convince them that the solution of a trellis would allow sufficient sun <em>and<\/em> shade to meet both parties\u2019 requirements. Antunes: &#8220;By just having that dialogue using Forma while you&#8217;re sitting with the stakeholders at the table cut out a lot of time for us. It removed the back and forth that we&#8217;d be dealing with still, saving time by not having to exchange additional emails or set up unnecessary meetings.\u201d Completing these studies together with the client combined with the ability to make edits in real time in Forma helped the team reduce the overall time used during concept design. \u201cNow we were able to finalize a full concept design in 2 weeks as opposed to the standard 4 to 6 week period,\u201d says Antunes.&nbsp;&nbsp;<\/p>\n\n\n\n<p>The sun hour analysis also revealed that roof space created by a building setback, considered unusable, had good sun conditions, which meant the outdoor area could now be used as private garden balconies to upgrade these rooms. \u201cAll of these things helped us inform the design and improve the operator\u2019s expectation of the building because they thought they were only getting a single typology of hotel room and now it increases the value,\u201d says Antunes.&nbsp;&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"544\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1-1024x544.jpg\" alt=\"\" class=\"wp-image-672\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1-1024x544.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1-300x159.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1-768x408.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1-1536x816.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/CUBE-3_Sun-hour-analysis-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Using Forma\u2019s sun hour analysis to inform their design, the team was able to ensure an adequate level of both sun and shade required on the rooftop pool to satisfy stakeholders\u2019 requirements. &nbsp;<\/figcaption><\/figure>\n\n\n\n<p><strong>Moving forward: Forma and&nbsp;Revit <\/strong>&nbsp;<br>Core to CUBE 3&#8217;s digital strategy will be connected workflows, and the firm is already pioneering this. \u201cThe integration between Forma and Revit is one of the most important features for us. As Revit would be the end-product that we&#8217;ll be using in a project, the quicker we get to start using it, the better,\u201d says Tino Freitas, Architect and BIM Manager. \u201cAs we iterate the designs, we are able to bring the geometry that we create in Revit back into Forma, re-evaluate the building and do all these studies on the fly. There\u2019s no additional work, besides running the analysis on the new design. I think that is a huge time saving, whereas in other software, you have to go back and redesign the building in the analysis tool\u2013that&#8217;s a big deal. If we get a model and base early on in Forma, where we know our building is going to be geo-referenced, it has all the background information that we need, helping us start the BIM process earlier which will make the project overall run much smoother.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"517\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal-1024x517.jpg\" alt=\"\" class=\"wp-image-674\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal-1024x517.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal-300x152.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal-768x388.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal-1536x776.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-Proposal.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit-1024x690.jpg\" alt=\"\" class=\"wp-image-676\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit-1024x690.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit-300x202.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit-768x517.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit-1536x1035.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/Spacemaker-sent-to-Revit.jpg 1795w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">The top image shows the proposal in Forma which has then been sent to Revit (bottom image).<\/figcaption><\/figure>\n\n\n\n<p>The implementation of CUBE 3\u2019s cloud-based digital infrastructure will have its hurdles, explains Fiorillo. \u201cBut they can be surmounted by adopting a strategic approach that involves partnering with the right cloud service provider, developing a sound migration plan, implementing best-in-class security measures, monitoring system performance, providing user training to help our team use new cloud services effectively and securely, and good cost management.\u201d With CUBE 3\u2019s forward-thinking plan set in motion, they\u2019re on course to continue exceeding their client\u2019s expectations while helping accelerate the digital transformation that&#8217;s required to advance the industry into a sustainable future, in all senses of the word.&nbsp;<br>&nbsp;<br><em>All images courtesy of CUBE 3.<\/em>&nbsp;<br>Main image: CUBE 3\u2019s wide portfolio of projects includes LightView Apartments student housing at Northeastern University which has been awarded&nbsp;LEED Platinum certification.<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>EXECUTIVE SUMMARY&nbsp; Exceeding clients\u2019 expectations\u00a0Led by the motto, Designing Your Vision, CUBE 3 brings its client\u2019s ambitions to life through considered, innovative and distinctive solutions across architecture, interior design and planning. Established in 2003 the US-based practice is headquartered in Lawrence, MA, with later expansion to Boston, MA, Miami, FL, and Princeton, NJ, serving the [&hellip;]<\/p>\n","protected":false},"author":70569,"featured_media":669,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"coauthors":[9],"class_list":["post-606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CUBE 3: a cloud-based way of working is the way of the future\u00a0for its business | Autodesk Forma<\/title>\n<meta name=\"description\" content=\"Future-proofing the business with a cloud-based digital strategy is essential to 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