{"id":86,"date":"2023-05-08T08:07:47","date_gmt":"2023-05-08T08:07:47","guid":{"rendered":"https:\/\/blogs.autodesk.com\/forma\/?p=86"},"modified":"2024-01-11T21:52:20","modified_gmt":"2024-01-11T21:52:20","slug":"forma-contributes-to-pkas-competition-wins","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/forma\/2023\/05\/08\/forma-contributes-to-pkas-competition-wins\/","title":{"rendered":"Forma contributes to PKA\u2019s competition wins"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600-1024x682.jpg\" alt=\"Illustration of PKA\u2019s winning proposal for Fridheimskvartalet for Fredensborg bolig AS.\" class=\"wp-image-87\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600-1024x682.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600-300x200.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600-768x512.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600-1536x1023.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6278ff743a88200669be6e58_Fridheimskvartalet_View-3_credit-PKA_low-p-2600.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Executive summary:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The largest architecture firm in mid-Norway, Trondheim-based Per Knudsen Arkitektkontor (PKA) takes pride in being at the forefront of using the latest digital tools.<\/li>\n\n\n\n<li>The team felt that Autodesk Forma was more advanced than other similar tools.&nbsp;<\/li>\n\n\n\n<li>Forma is well integrated into the team\u2019s early phase workflows and has proved useful for parallel assignments and competitions, helping them win two competitions to design new housing projects in Trondheim.<\/li>\n\n\n\n<li>Winning these two projects helped drive up to 15% company growth<\/li>\n\n\n\n<li>Using Forma to open up the competition process leads to a more transparent and collaborative relationship with the developer, and facilitates more outcome-based discussions with them.<\/li>\n\n\n\n<li>Forma\u2019s fact-based approach creates a smoother process which helps the team build their argumentation on a solid foundation, resulting in more robust projects.&nbsp;&nbsp;<\/li>\n\n\n\n<li>Having Forma at hand complements the intuition and experience of the team.<\/li>\n<\/ul>\n\n\n\n<p><br>Trondheim-based\u00a0<a href=\"https:\/\/pka.no\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Per Knudsen Arkitektkontor\u00a0<\/a>(PKA) is the largest <a href=\"https:\/\/www.autodesk.com\/industry\/architecture\">architecture<\/a> firm in mid-Norway. Specializing in residential projects, PKA takes pride in being at the forefront of using the latest digital tools. So when Axel Kristoffersen, architect and managing director at PKA, first heard about Autodesk Forma he was, unsurprisingly, intrigued. \u201cThere are many tools that can do something similar. But it was very clear that Forma was so much more advanced \u2013 it was a very obvious choice.\u201d<br><br>\u200d<strong>A new early-phase workflow<br>\u200d<\/strong>Several members of the PKA team, including former architect Hilde Nessa, were some of the earliest users of Forma. Today Forma is integrated into the practice\u2019s early-phase workflows. Hilde works mostly with feasibility studies for residential development, and is not shy about bringing Forma with her to meetings with developers, consultants and even the municipality. \u201cI wish I had learned this way of working at architecture school. The fast iterations and immediate feedback from Forma mean you learn a lot about urban building principles from this approach,\u201d Hilde says. \u201cI now have a better understanding of how qualities like daylight, noise and sunlight can best be achieved, and I have the data to back it up in meetings \u2013 that is very useful knowledge to have.\u201d<br>\u200d<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"640\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-1024x640.jpg\" alt=\"\" class=\"wp-image-88\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-1024x640.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-300x188.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-768x480.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-1536x960.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel-1092x684.jpg 1092w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/6279018cf962ee6304bd80ce_PKA_HIlde-and-Axel.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Hilde Nessa and Axel Kristoffersen, courtesy of PKA<br><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Forma contributes to competition wins<br><\/strong>For PKA, Forma has proved especially useful in parallel assignments and competitions. Using Forma, Hilde has helped develop a new way of working in parallel competitions, and Axel credits this with two recent competition wins. One of them was Fridheimkvartalet, an infill project in the center of Trondheim (GFA 33,500m2). The brief was to create a modern residential neighborhood with a high density and attractive housing; the project includes approximately 380 apartments. The jury commented that the winning proposal \u201ccombined a high degree of density while maintaining the qualities of the surroundings\u201d and that \u201cthe project also shows how the heights of the buildings can be adjusted without reducing the buildable area.\u201d The project also shows an \u201cattractive urban neighborhood with an engaging storyline.\u201d PKA won another competition in Trondheim, Nidelven, a former industrial site that will be transformed into a residential neighborhood with 500 to 600 apartments, and spaces for recreation.<\/p>\n\n\n\n<p>Winning these two projects could yield additional business for PKA equivalent to approximately 8-10 full time architects. i.e. driving up to 15% additional growth for the company. In addition PKA is using Forma for feasibility studies, driving more projects at the top of their funnel.<\/p>\n\n\n\n<p>\u201cTraditionally a parallel competition is often perceived as a \u2018black box\u2019 by the developer,\u201d Axel explains. \u201cThe architect will work intensely for a couple of weeks, and then present something to a developer in a mid-way evaluation meeting. After some feedback, they go back to the drawing board to work on the grand finale: a glossy presentation where the final proposal is presented with a convincing narrative and bullet-proof argumentation.\u201d&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"463\" src=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA-1024x463.jpg\" alt=\"Noise analysis - Spacemaker \" class=\"wp-image-89\" srcset=\"https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA-1024x463.jpg 1024w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA-300x136.jpg 300w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA-768x347.jpg 768w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA-1536x694.jpg 1536w, https:\/\/blogs.autodesk.com\/forma\/wp-content\/uploads\/sites\/163\/62792e7b6fd50d805307e491_Fridheimskvartalet-before-and-after-credit-PKA.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Forma noise analyses of Fridheimskvartalet showing the site before (left), and after (right) with PKA\u2019s winning scheme. The design creates a better sound environment between the proposed buildings, as well as improves noise conditions for the neighboring buildings to the north. Images courtesy of PKA.<br><\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Improving transparency and collaboration<br>\u200d<\/strong>With this new way of working, the process becomes more transparent and collaborative. \u201cWith Forma we have the confidence to open up this \u2018black box\u2019, and bring the developer in as co-creators,\u201d Axel continues. \u201cNow we start the dialogue with the developer a lot earlier, and can even present a number of concepts after just a couple of hours. In our recent competitions, this gave us the confidence to present early sketches on vastly different concepts, because we knew we could explain our ideas with facts and data. By opening up the process like this, it gave the developers a better understanding of the site\u2019s possibilities and led to very outcome-oriented discussions. The following meetings, we could show them how we had worked the best parts of our previous proposals into the project, and how our concept was still underpinned by data. This gave our final proposal a lot more weight, and by involving the developers throughout the process, this helped give them ownership of the project too.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cBy opening up the process like this, it gave the developers a better understanding of the site\u2019s possibilities and led to very outcome-oriented discussions.\u201d<\/p><cite>Axel Kristoffersen, architect and managing director at PKA<\/cite><\/blockquote><\/figure>\n\n\n\n<p><strong>Forma as a competitive advantage&nbsp;<br>\u200d<\/strong>Being able to discuss the hard facts and the main qualities of the site in the midway evaluation makes the feedback from the developers so much more useful as the team can make more impactful decisions and address challenges much earlier. And it also helps create a deeper level of trust in the project team. Axel: \u201cWe can confidently point to the statistics in Forma and say this is a good daylight situation. Our project becomes so much more robust because of the improved decision support provided by Forma in the whole concept development phase. We are actually at the point now where using Forma in competitions feels a little bit like we\u2019re getting a head start on our competitors.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cOur project becomes so much more robust because of the improved decision support provided by Forma in the whole concept development phase.\u201d<\/p><cite>Axel Kristoffersen, architect and managing director at PKA<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\u200d<strong>Supercharging the architect\u2019s intuition&nbsp;<\/strong>While winning competitions has been a very positive experience for PKA, at the same time, the firm has noticed positive effects in their internal day-to-day work. Axel explains: \u201cIn architecture, experience and intuition will always be important. However, sometimes a lot of time is spent internally on long hypothetical discussions and making guesstimates. Those long conversations are very costly. With Forma you get the hard facts up front, and this creates a smoother process where you can build your argumentation on a more stable foundation.\u201d<\/p>\n\n\n\n<p>\u201cOne would think this could have a negative effect on the creative process, but actually we see it being the opposite,\u201d says Axel. \u201cOne of our most experienced architects is actually one of the most eager advocates of Forma.\u201d&nbsp;<\/p>\n\n\n\n<p>For Hilde, the technical knowledge she gained through using Forma has been invaluable for both helping strengthen the practice\u2019s technical expertise and advancing her own professional development, which is another important benefit Axel mentions. \u201cImproving the overall quality of the team as a whole, and especially by elevating the competence of the younger architects \u2013 that\u2019s what really stands out to me as the biggest advantage.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWith Forma you get the hard facts up front, and this creates a smoother process where you can build your argumentation on a more stable foundation.\u201d<\/p><cite>Axel Kristoffersen, architect and managing director at PKA<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\u200d<em>Main image: Illustration of PKA\u2019s winning proposal for Fridheimskvartalet for Fredensborg bolig AS, image courtesy of PKA.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Executive summary: Trondheim-based\u00a0Per Knudsen Arkitektkontor\u00a0(PKA) is the largest architecture firm in mid-Norway. Specializing in residential projects, PKA takes pride in being at the forefront of using the latest digital tools. So when Axel Kristoffersen, architect and managing director at PKA, first heard about Autodesk Forma he was, unsurprisingly, intrigued. \u201cThere are many tools that can [&hellip;]<\/p>\n","protected":false},"author":70616,"featured_media":87,"menu_order":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"coauthors":[19],"class_list":["post-86","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-stories","dhig-theme--light"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forma contributes to PKA\u2019s competition wins | Autodesk Forma<\/title>\n<meta name=\"description\" content=\"Forma\u2019s fact-based approach helps the team at PKA build their argumentation on a solid foundation, 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