{"id":161,"date":"2015-08-12T08:00:00","date_gmt":"2015-08-12T08:00:00","guid":{"rendered":"https:\/\/blogs.autodesk.com\/inthefold\/2015\/08\/12\/how-autodesk-is-helping-incubators-birth-a-new-industrial-revolution\/"},"modified":"2015-08-12T08:00:00","modified_gmt":"2015-08-12T08:00:00","slug":"how-autodesk-is-helping-incubators-birth-a-new-industrial-revolution","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/inthefold\/how-autodesk-is-helping-incubators-birth-a-new-industrial-revolution\/","title":{"rendered":"How Autodesk is Helping Incubators Birth a New Industrial Revolution"},"content":{"rendered":"<p><em>by Mike Geyer, Autodesk&#160;Director of Evangelism, &amp; Emerging Technology<\/em><\/p>\n<p>Hardware is hot \u2014 and poised to get hotter.&#160; Venture capital investment in connected device hardware startups reached approximately $1.48B in 2014, more than triple the amount two years earlier.Meanwhile, the \u2018fairy tale\u2019 acquisitions of Dropcam, Nest, Beats, and Oculus \u2014 and the IPO of GoPro \u2014 fuel public interest and momentum for new startups in hardware.<\/p>\n<p>Hardware is the new software.<\/p>\n<p>The past decade made it increasingly easy for anyone with a bright idea to launch an app, thanks to the emergence of support factors as varied as crowdfunding, cloud infrastructure and open source communities like GitHub.<\/p>\n<p>Today, an entrepreneur might just as easily bring a viable hardware product to market. Credit is due here to many of the same factors \u2014 but also to a new breed of facilities that allow people to turn their bright ideas into physical products more quickly than ever before.<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b7c7bcf9a9970b-pi\"><img decoding=\"async\" alt=\"3\" border=\"0\" class=\"asset  asset-image at-xid-6a017c3334c51a970b01b7c7bcf9a9970b image-full img-responsive\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b7c7bcf9a9970b-800wi\" title=\"3\" \/><\/a><\/p>\n<p><em>The Keyboardio ergonomic keyboard, which was incubated at Highway1 and is currently running a <\/em><a href=\"https:\/\/www.kickstarter.com\/projects\/keyboardio\/the-model-01-an-heirloom-grade-keyboard-for-seriou\"><em>Kickstarter campaign<\/em><\/a><em>.<\/em><\/p>\n<p>These facilities range from hackerspaces and makerspaces \u2014 where a user can tinker away and build an initial prototype \u2014 to more sophisticated hardware incubators that can help individuals turn a prototype into a working, production-ready product within a matter of months.<\/p>\n<p>While there are differences in how these spaces operate, their net effect is the same: they are subverting the traditional manufacturing model and spawning a new generation of innovative hardware startups in the process.<\/p>\n<p><strong>A Wave of Opportunity<\/strong><\/p>\n<p>Products like the <a href=\"https:\/\/getpebble.com\/\">Pebble<\/a> smartwatch and the <a href=\"https:\/\/nest.com\/\">Nest<\/a> thermostat \u2014 as well as other hardware innovations like <a href=\"http:\/\/www.smartthings.com\/\">SmartThings<\/a> or <a href=\"http:\/\/littlebits.cc\/\">littleBits<\/a> \u2014 showed that the next great hardware products won\u2019t be born within the walls of large, traditional corporations, but in garages, makerspaces, and hardware incubators.<\/p>\n<p>The number of incubators and accelerators is growing quickly. &#160;<\/p>\n<p>While there are well over a hundred incubators for early-stage <em>software<\/em> companies, the number focused on hardware has lagged significantly. In the last year though, the number has grown from single-digits to upwards of two dozen in the US alone. &#160;&#160;Europe and Asia are joining the fray as well with stand-out shops like Unternemertum and Hardware.co in Germany, and <a href=\"http:\/\/thebridge.jp\/en\/2014\/11\/dmm-make-akiba\">DMM<\/a> in Japan.<\/p>\n<p>Even well known brands like Jaguar Land Rover and Intel have taken note of this development and sought to emulate their nimble competitors by taking steps towards creating their own incubators. In doing so, these companies aim to support creative new entrepreneurs while rapidly pushing new ideas into reality.<\/p>\n<p>A similar mindset can be found at the <a href=\"http:\/\/laincubator.org\/about\/\">Los Angeles Clean Tech Incubator<\/a> (LACI), where accelerating innovation and reviving manufacturing is at the core of their mission.<\/p>\n<p>\u201cLACI was started nearly four years ago to help create manufacturing jobs in the heart of Los Angeles, an area that was once a vibrant manufacturing center,\u201d said Erik Steeb, LACI\u2019s vice president of portfolio company programs. \u201cCreating a lasting manufacturing capability via startups means getting design right early on, delivering an effective prototyping capability, and providing the necessary support and venture funding infrastructure required to help startups succeed.\u201d<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b7c7bcf965970b-pi\"><img decoding=\"async\" alt=\"2\" border=\"0\" class=\"asset  asset-image at-xid-6a017c3334c51a970b01b7c7bcf965970b image-full img-responsive\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b7c7bcf965970b-800wi\" title=\"2\" \/><\/a><\/p>\n<p><strong>Supporting the Movement<\/strong><\/p>\n<p>At Autodesk, we see the exciting developments within hardware incubators as part of a larger transformation in the making of all things.&#160; New tools for prototyping and fabrication have become more accessible to everyone. At the same time, products are becoming aware and more interconnected \u2014 all as consumers expect a significantly more customized experience.<\/p>\n<p>The nexus of these trends has spawned a new wave of entrepreneurs guided by a fresh philosophy of design thinking. We feel that Autodesk\u2019s strong heritage in creativity and design tools requires us to provide meaningful support for this emerging community.<\/p>\n<p>As a result, we\u2019re building relationships throughout the hardware scene and focusing on incubators and accelerators in particular, as we see them as the greatest opportunity to help move the conversation forward.<\/p>\n<p>Most of our partners are in North America \u2014 like <a href=\"http:\/\/highway1.io\/\">Highway1<\/a> in San Francisco, <a href=\"https:\/\/bolt.io\/\">Bolt<\/a> in Boston and <a href=\"http:\/\/alphalabgear.org\/\">AlphaLab<\/a> in Pittsburgh, as pictured below \u2014 but we\u2019re expanding relationships to Europe and Asia as the movement grows globally.<\/p>\n<p style=\"text-align: center\"><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d146d3c9970c-pi\"><img decoding=\"async\" alt=\"1\" border=\"0\" class=\"asset  asset-image at-xid-6a017c3334c51a970b01b8d146d3c9970c image-full img-responsive\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d146d3c9970c-800wi\" title=\"1\" \/><\/a><\/p>\n<p>We\u2019re contributing to the vibrancy of the ecosystem in several ways.<\/p>\n<ul>\n<li>First and foremost, Autodesk provides hardware incubators with software grants that give the incubated companies free access to powerful tools for design, engineering, and manufacturing. One of the most important among these is <a href=\"http:\/\/www.autodesk.com\/products\/fusion-360\/overview\">Fusion 360<\/a>, a 3D CAD\/CAM tool that connects the entire product development process in a single cloud-based tool.<\/li>\n<li>Autodesk also offers training and assistance on the software \u2014 free of charge \u2014 to ensure users can get the most benefit out of the tools available to them.<\/li>\n<li>Beyond the software, the Autodesk team is willing to provide design assistance to startups. For example, Autodesk helped startup <a href=\"http:\/\/www.keyboard.io\/\">keyboard.io<\/a>, an alumni of thePCH <a href=\"http:\/\/highway1.io\/\">Highway1<\/a> incubator program, to tackle a design challenge with their customizable ergonomic keyboard.<\/li>\n<li>Additionally, Autodesk advises on the design and build-out of new fabrication facilities. LACI is building a 40,000 square foot facility in downtown Los Angeles to provide startups a place to work and build prototypes. The team responsible for the Autodesk workshop at <a href=\"http:\/\/www.autodesk.com\/artist-in-residence\/home\">Pier 9<\/a> in San Francisco helped consult on the facility buildout, providing input on everything from equipment, layout, and scheduling, to management of city ordinances and regulations.<\/li>\n<li>Last but not least, Autodesk keeps a focus on \u201cthe human element\u201d by maintaining office hours, hosting events, and finding ways to make useful connections and introductions. After all, the success of an ecosystem depends as much on people as technology.<\/li>\n<\/ul>\n<p>\u201cEntrepreneurs always remind us that hardware is hard, but one thing that makes prototyping a more seamless iterative process are the design and simulation tools made possible through our partnership with Autodesk,\u201d said Scott Cohen, co-founder and partner at <a href=\"http:\/\/newlab.com\/\">New Lab<\/a> in New York City.&#160; \u201cOur portfolio companies, such as FX Industries and Honeybee Robotics, are using all kinds of Autodesk software \u2013 Inventor, Simulation FEA and DFM, Alias, Sketchbook \u2013 to go all the way from concept to real-world manufacturing. Autodesk software tools combined with our prototyping shop bring designers in close proximity to early prototypes and thus really accelerate the process of creating viable, impactful products.\u201d<\/p>\n<p><strong>An Exciting Future<\/strong><\/p>\n<p>When building a new hardware product becomes as easy as making an iPhone app, we will have truly ushered in a golden era of innovation.&#160; Our dead, dumb devices of today will give way to enchanted products that can add unimagined value to our lives.<\/p>\n<p>Hardware incubators are playing a crucial role in making this new industrial revolution a reality, and Autodesk will continue to forge meaningful relationships to provide concerted support within the space. We\u2019re excited to see the future of making things unfold.<\/p>\n<p><strong><span style=\"text-decoration: underline\">About the Author<\/span><\/strong><\/p>\n<p><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d146d331970c-pi\"><img decoding=\"async\" alt=\"Mike Geyer_headshot\" border=\"0\" class=\"asset  asset-image at-xid-6a017c3334c51a970b01b8d146d331970c img-responsive\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d146d331970c-800wi\" title=\"Mike Geyer_headshot\" \/><\/a><\/p>\n<p><strong>Mike Geyer<\/strong><br \/> Director, Evangelism, &amp; Emerging Technology<br \/> Autodesk, Inc.<\/p>\n<p>Mike has worked in an open pit mine, an aluminum smelter, heavy construction, and as a cognitive sciences research assistant prior to joining Autodesk. His interests include additive manufacturing, advanced automation, machine learning, wisdom of the ancients, and the alchemy that occurs at the intersection of art and science. He is part of the emerging services and products group at Autodesk and enjoys helping the company lead the new industrial revolution.<\/p>\n<div>&#160;<\/div>\n","protected":false},"excerpt":{"rendered":"<p><em>by Mike Geyer, Autodesk&#160;Director of Evangelism, &amp; Emerging Technology<\/em><\/p>\n<p>Hardware is hot \u2014 and poised to get hotter.&#160; Venture capital investment in connected device hardware startups reached approximately $1.48B in 2014, more than triple the amount two years earlier.Meanwhile, the \u2018fairy tale\u2019 acquisitions of Dropcam, Nest,<\/p>\n","protected":false},"author":287,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-161","post","type-post","status-publish","format-standard","hentry","category-manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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