{"id":35,"date":"2016-03-08T06:00:00","date_gmt":"2016-03-08T06:00:00","guid":{"rendered":"https:\/\/blogs.autodesk.com\/inthefold\/2016\/03\/08\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\/"},"modified":"2016-04-11T15:54:35","modified_gmt":"2016-04-11T15:54:35","slug":"how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer","status":"publish","type":"post","link":"https:\/\/blogs.autodesk.com\/inthefold\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\/","title":{"rendered":"How generative design helped Under Armour make its first 3D printed performance trainer"},"content":{"rendered":"<p>In 1996 Under Armour broke into the athletic market by reinventing the humble t-shirt. Now a powerhouse brand, Under Armour is pushing the boundaries on high-performance athletic gear. So as the company approached its 20th anniversary, the UA Innovation Team looked to up the ante on the brand\u2019s performance training footwear. The team wanted to design a lightweight, highly stable, and cushioning shoe to support athletes during the most intense workouts. Among the many innovations and technologies that the team brought to bear for its new UA Architech was a combination of generative design and 3D printing.<\/p>\n<p><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d1aa8aa2970c-pi\"><img decoding=\"async\" class=\"asset asset-image at-xid-6a017c3334c51a970b01b8d1aa8aa2970c image-full img-responsive\" style=\"margin-left: auto;margin-right: auto\" title=\"UA Architech_pair\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d1aa8aa2970c-800wi\" alt=\"UA Architech_pair\" border=\"0\" \/><\/a><\/p>\n<p>Autodesk software was critical to the team at Under Armour achieving some of the key goals for the shoe. Notably,\u00a0<a href=\"http:\/\/www.autodesk.com\/products\/within\/overview\" target=\"_blank\">Autodesk Within<\/a>\u00a0was used to generatively design the lattice midsole for a stable heel structure with the appropriate elements of cushioning for strength training.\u00a0 Generative design is a pioneering technology central to the future of making things, where a computer algorithm creates structures based on desired criteria like durability, flexibility and weight. It results in complex, high-performing structures that human designers would never conceive of otherwise, and \u2014 as is the case with the UA Architech \u2014 requires 3D printing to fabricate. Autodesk\u00a0<a href=\"http:\/\/www.autodesk.com\/products\/fusion-360\/overview\" target=\"_blank\">Fusion 360<\/a>\u00a0software was also integral to the shoe\u2019s concept development and refinement.<\/p>\n<p>The result: the first commercially available 3D printed performance trainer.<\/p>\n<p>Check out the diagram below for more on the innovations that went into the making of the Architech and help take Under Armour another step closer to its <a href=\"https:\/\/vimeo.com\/66195683\" target=\"_blank\">vision<\/a> for the future of athletic apparel.<\/p>\n<p><a class=\"asset-img-link\" href=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d1abd0b1970c-pi\"><img decoding=\"async\" class=\"asset asset-image at-xid-6a017c3334c51a970b01b8d1abd0b1970c image-full img-responsive\" title=\"UA tech sheet\" src=\"http:\/\/inthefold.autodesk.com\/.a\/6a017c3334c51a970b01b8d1abd0b1970c-800wi\" alt=\"UA tech sheet\" border=\"0\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 1996 Under Armour broke into the athletic market by reinventing the humble t-shirt. Now a powerhouse brand, Under Armour is pushing the boundaries on high-performance athletic gear. So as the company approached its 20th anniversary, the UA Innovation Team looked to up the ante on the brand\u2019s performance training footwear.<\/p>\n","protected":false},"author":287,"featured_media":1058,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[20,11],"tags":[],"class_list":["post-35","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-future-of-making-things","category-manufacturing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How generative design helped Under Armour make its first 3D printed performance trainer - In the Fold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/blogs.autodesk.com\/inthefold\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Autodesk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/\"},\"author\":{\"name\":\"Autodesk\",\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/#\\\/schema\\\/person\\\/2fe6071949598957391b579ca67e73a9\"},\"headline\":\"How generative design helped Under Armour make its first 3D printed performance trainer\",\"datePublished\":\"2016-03-08T06:00:00+00:00\",\"dateModified\":\"2016-04-11T15:54:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/\"},\"wordCount\":275,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/wp-content\\\/uploads\\\/sites\\\/71\\\/2016\\\/03\\\/2016-03-08_Under-Armour_UA-Architech-image.jpg\",\"articleSection\":[\"Future of Making Things\",\"Manufacturing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/\",\"url\":\"https:\\\/\\\/blogs.autodesk.com\\\/inthefold\\\/how-generative-design-helped-under-armour-make-its-first-3d-printed-performance-trainer\\\/\",\"name\":\"How generative design helped Under Armour make its first 3D printed performance trainer - 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