architecture


  • An Adidas shoe render, Patrick Vogel, and a skyscraper

    German Studio ALT/SHIFT and the Art of Making Cool Look Easy with 3ds Max

    ALT/SHIFT studio founder, Patrick Vogel, discusses why he fell for Autodesk 3ds Max, 50 years of Adidas, using AI as a tool and not a trick, and more. When Patrick Vogel founded ALT/SHIFT nearly ten years ago, the goal was simple: make things look cool. Today, the Hamburg-based boutique studio is doing just that, creating stunning, realistic…