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David is a researcher, an explorer, and a question-asker. As a seasoned designer, his approach to creativity starts with burning through paper as he brainstorms and thinks through solutions. He goes through layers of ideas looking for the simple solutions that solve both the graphic and strategic problems at hand. 

In this video, David gives us a glimpse into the foundation of his sketching process as he designs a t-shirt for an automotive group. He begins his design process by thinking about design principles, forms, and the greater story surrounding the graphic. He takes us through the details of his initial ideas and explorations, and shows how these can evolve as you iterate with a strategic approach. 

David Bentley is a full time associate professor at the College for Creative Studies (CCS) in Detroit, and is a part-time creative designer at Ford Motor Company. David’s career has been immersed in the design industry, and he has gained experience through various different roles and projects. 

David started his design career studying industrial design at Brigham Young University. With a focus on animation, he spent much of his time sketching and learning about art and design history. He continued his career as a creative designer at General Motors, a consultant at Alias to transportation and design companies, and then moved to entertainment. As David discovered a love for designing sci-fi ships, characters, and creatures, he was led into his current role as an associate professor in the Entertainment Arts Department at CCS; his focus is on design sketching, painting, and sculpting.  

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Colin Smith

Colin is a Sr. Product Manager on the Automotive and Conceptual Design Team at Autodesk. During his 25-year career in the CAD industry he has worked in customer support, training, consulting and as a product manager for Alias and Fusion 360. Currently, he works on SketchBook Pro and Create VR and is based in Toronto, Canada.