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DESIGN STUDIO BLOG

Shotgun in Automotive Design

Increasing business pressures.
Disconnected communication.
Globally dispersed studios.
Lack of transparency.
Challenges tracking data.

These are the key problems plaguing all creative studios today. That’s why 2 years ago, we at Autodesk chose Shotgun software as a solution for design production management in the automotive design studio. To learn more about how Shotgun solves key studio challenges, read Automotive Design in Shotgun.

What Shotgun can do?

In the reality of a complex project, a tool like Shotgun can unlock more time in the creative process. Using a tool that connects the people, the data and the workflows allows design teams to forget about how to collaborate and instead focus on what’s important, designing the highest quality products every day. While some studios fear change, are timid with technology and focus too much on the competition, other studios are exploring new ways of working. Renault is one of these studios.

Renault’s Journey

I have been lucky enough to work with Renault closely over the last few years as they tried, tested and ultimately rolled out Shotgun in production. I have been extremely excited about their interest in using Shotgun in their design studio. From day one, there was always an interest and vision that has enabled them to progress to where they are today. And while acknowledging that there are challenges in adopting a studio-wide tool, I believe the steps Renault are taking as a business, and why they chose to use Shotgun, come from their innovative and ambitious spirit. To be a leader in design, they know that old processes and software won’t get them there.

Adopting Shotgun is more then just using a new piece of software. It’s a transformation in thinking about how teams work every day. This doesn’t need to be complex, but adding in some basic processes that are enforced by software and not the user, can remove the strain we put on our design teams, allowing them to forget about the process and focus on creating. Let me repeat that: they can forget about the process and focus on creating, all while having more organization and better collaboration throughout the studio. Imagine what that type of transformation could do for you.

The Renault Case Study tells a story that is still in progress, and it will continue to evolve. But I see this as the first big step we have seen from an automotive design studio embracing future ways of working.

Check out the Renault Case Study here: 

Shotgun behind the Wheel at Renault’s Automotive Design Studio

 

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Brandon Tasker

Brandon Tasker is a Product Manager on the Automotive and Conceptual Design Team at Autodesk. He comes from a classic animation background working in film, TV and VFX where he leveraged technology to solve the biggest workflow challenges facing fast paced creative projects. Currently Brandon is a Product Manager for Shotgun, with a sole focus on the automotive design studio space.

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