Category: STORIES & INSPIRATION
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New volume rendering feature in VRED 2024.3: Behind the scenes of our Season’s Greetings post
Just before we signed off in 2023, we posted our best wishes for the holidays from all of us on the Autodesk Automotive team. Pascal Siefert, Senior Technical Product Manager on our team, created a digital Christmas card that showcases the recently released Volume Rendering feature in VRED 2024.2. Pascal Siefert, Senior Technical Product Manager…
Advanced SKILLS
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Increasingly accessible, sustainably appealing: India’s electric vehicle market boom
The India Electric Vehicle (EV) market is seeing record sales: passenger EVs recorded 75,000 sales in 2023, twice the volume sold last year. It’s also one of the fastest-growing EV markets in the world, with millions of EV owners. What’s driving this shift? There’s India’s pledge to reduce carbon emission intensity by 33-35% by 2030…
INDUSTRY NEWS
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A small world with BIG opportunities: Inside the world of digital sculpting with some of the best at Lucid, Ford, Oakley, and Apple
Digital Sculptor, Digital Designer, Digital Modeler, 3D Modeler You may (or may not) have heard these terms before, but they all refer to a very specific – and elite – role in the world of design. Industrial, automotive, and conceptual design industries all rely on the technical skills, deep expertise, and artistic insights of the…
STORIES & INSPIRATION
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Rivian at Autodesk University 2023: Moving fast in a changing industry
You may know Rivian from our earlier feature about the incredible work they’re doing in the EV market. Their R1T pick-up truck and R1S SUV offer adventurous drivers an electric option. Designed in Alias and visualized with VRED, these EVs are a solution to shift consumer mindset and inspire other companies to change the way…
STORIES & INSPIRATION
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AIF 2023 Spotlight: Porsche’s Digital Color & Material Workflow
While digital tools and processes have become a staple for automotive designers, color and trim remains largely in the physical world. The goal for many designers is to close the gap between these two worlds, bringing the physical and digital closer together. At the 2023 AIF in Frankfurt, Thomas Gabrielsen and Viktor Weizel from Porsche…
STORIES & INSPIRATION
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PAUSE: The best of Autodesk Automotive, 2023
Our PAUSE series aims to share Design Studio Blog posts you may have missed. It’s a chance for you to pause on a particular subject or series and take it in. In this PAUSE post, we’ve looked back on a year of industry stories, product news, and design inspiration and chosen our top 5 stories…
PRODUCT NEWS
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Happy Holidays from Autodesk Automotive!
From all of us on the Autodesk Automotive team, we wish you all the best over the holidays and into 2024! There’s a tradition in Germany featuring a toy incense smoker, the Räuchermänchen. The eastern part of Germany — the Ore Mountain region — is known for these unique figures, typically based on regional craftsmen…
STORIES & INSPIRATION
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Women in tech: A conversation with Silverdraft CEO Amy Gile
Amy Gile’s natural curiosity has made for an interesting – and sometimes unexpected – career. Working in the entertainment industry as an actor and producer, Amy began to see a place where she could make a real difference: visual technology. With Dr. Srinidhi Varadarajan, Amy developed a supercomputer to support the demands of rendering, animation,…
Podcast
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Student shows, industry shifts, VR: A Conversation with Car Design News, part 2
Earlier this spring, Ananda Arasu and I spent some time with James McLachlan, Editor for Car Design News (CDN). In Part 1 of that conversation, we discuss sustainability, customer demand, the CDN Review Book, and more. In Part 2, we’re shifting from legacy designers to new grads, a look at the current job market, and…
INDUSTRY NEWS
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Performance partner: Genesis Design on its philosophy, process and preferred tools
Who is Genesis Design? Genesis Design is an owner-managed and independent full-service design agency. Founded by Rainer Mueller and Dirk Juergens in 2002, Genesis Design helps brands express their value through evocative and emotional design. Genesis works in the automotive and industrial design fields, bringing life and soul into the conceptual and creative process. With…
STORIES & INSPIRATION
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“Time is of the essence”: How Rivian EVs are changing the way we think about utility vehicles
What happens when world-class design and visualization software are used by a start-up driven to revolutionize SUVs and pick-up trucks? Rivian. A newer OEM with a keen focus on sustainability, Rivian wanted to create something that was entirely new in the EV space. Their R1T pick-up truck and R1S SUV have been designed to offer…
STORIES & INSPIRATION
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People, technology, future: AIF 2023 design studio keynote
The perfect workflow What does the perfect design studio workflow look like? This provocative question by ShotGrid PM Brandon Tasker opened the 2023 AIF Design Studio Keynote. Some prospective answers: agile, freeform, flexible, works effectively, enables collaboration, shares information, captures and organizes data and decisions automatically, ensures access to the best tools, supports the work…
INDUSTRY NEWS
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Hands-on, person-to-person: AIF 2023 exhibition
The 2024 Automotive Innovation Forum in Frankfurt, Germany gave us more chances to explore Autodesk solutions, customer innovations, and partner insights. Thanks to the incredibly hard work of the technical sales, marketing and product teams who contributed to the amazing expo. We had: Exhibition overview Discover Alias & Meet the Experts Alias User Experience, future…
Industrial Design
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Maground + Mainworks: New high-end, image-based environments for VRED
WHAT ARE IMAGE-BASED ENVIRONMENTS FOR VRED? These new, high-end full-CG, photography-based environments have changed the game for the automotive design industry. Photography-based fullCG environments give the highest quality output, resulting in stunning levels of detail and photorealism. HOW ARE THEY DIFFERENT FROM HDR ENVIRONMENTS? HDR stands for High Dynamic Range, a technique used to capture and…
STORIES & INSPIRATION
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The future is design: A conversation with Car Design News, part 1
Ananda Arasu and I spent some time with James McLachlan, Editor for Car Design News. We talked through a wide range of pressing issues, including sustainability, customer demand, the CDN Review Book and more. Listen here for Part 1 of our conversation, scroll down for more detail and images, and stay tuned for Part 2.…
Podcast