Brandy Ryan
“Food for thought: Hyper innovation in exponential times” — Maks Giordano
Founder and CEO of juuman`okudo – an innovation studio where the art of co-creation meets the science of transformation – Maks Giordano has dedicated his career to digital innovation and translating exponential technological developments.
In other words, Maks makes sense of the technologies that are impacting our lives before we’re fully aware of them.
His AIF keynote did precisely that with AI, asking us to look back at how we’ve been dreaming about and experiencing technology over the past 100 years. TV, EV, VR – we do not create or encounter these technologies in a linear fashion, regardless of how comfortable that narrative might be.
Because the reality is – technologies merge and combine to grow/develop exponentially. Take this AI timeline:
We have covered more technological ground in the last 10 years than we did in the 70 preceding years.
So the question is not “if” we engage with AI, but “when” and “how.” We can’t anticipate all the possibilities – i.e. challenges and opportunities – that AI presents in an exponential growth context, so Maks offers some questions to help guide us.
Which relevant trends and developments influence our industry, partners, and clients? And as we consider them, we should ask ourselves: do we test them out? Are they relevant? Should we wait and check again later? Do we need to partner with others? Do we invest? Can we build our own? Should we buy?
> See the full keynote from AIF:
Hyper Innovation in Exponential Times
Similarly, we need to consider how we stay relevant in the light of such trends and developments – not just for our clients, but also for our partners and employees.
And after we’ve asked the right questions about those technologies and considered how we stay relevant to our stakeholders, we can turn our attention to how we become “future ready” – as an organization and as individuals.
Maks’s Food for Thought:
- When it comes to education / recruiting / employee upskilling, we need to reframe what we think of as “learning,” shifting away from the concept of expertise into the practice of “meta competencies.
- Rather than a threat, we can see and work with [Gen] AI as a personal productivity superpower.
- Make Customer centricity our USP (unique selling proposition) by making observations rather than assumptions, as well as testing earlier and often.
For Maks, technology is ultimately an enabler, not a driver. Rather than looking to AI to anticipate what the future of mobility might look like in 2044, Maks would have us ask ourselves: What do we actually want? What is a desirable future for 2044? From that answer, we can use technology to help us achieve that future.
And for that future to make sense for everyone, we have to include as many stakeholders as possible – not just drivers, but pedestrians, cyclists, parents. Thinking of green spaces as well as roads. To that end, Maks recommends we use the UN’s 17 Sustainable Development Goals as a guide.
In this framework, visualizing the future allows us to have the right conversations about it. Which is not to suggest that our visualizations are immediately perfect – but to have them in place so that we can see what’s missing or problematic.
Maks closes out with a reminder that technology plays a role in our lives – it does not replace our lives.
For the full keynote, head to our AIF Hub and watch Hyper Innovation in Exponential Times
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