“Time is of the essence”: How Rivian EVs are changing the way we think about utility vehicles

Brandy Ryan Brandy Ryan June 15, 2023

1 min read

What happens when world-class design and visualization software are used by a start-up driven to revolutionize SUVs and pick-up trucks?


A newer OEM with a keen focus on sustainability, Rivian wanted to create something that was entirely new in the EV space.

Their R1T pick-up truck and R1S SUV have been designed to offer adventurous drivers an electric option. Designed in Alias and visualized with VRED, these EVs are a solution to shift consumer mindset and inspire other companies to change the way they operate.

And time has everything to do with it, especially in the design process.

“Not having VR and Autodesk in our workflow not only would be a sad day, but it would be a slower process.”

Jonathan Szczupak — Director, Exterior Design

To hear more about how Autodesk design solutions are supporting revolutionary start-ups like Rivian to change how we think about driving, watch the video below.

Stay tuned for more Autodesk Automotive posts and more customer profiles.

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