There’s little doubt that Autodesk’s VRED offers designers some of the best opportunities for visualization. And since VRED adapted VR into its software, designers and modelers have been able to explore their models in new and creative ways. Not every OEM adopts new technologies, but Kia Europe has a history of embracing new ways of…
STORIES & INSPIRATION
How does an electric vehicle (EV) start-up break into a market that’s both risky and necessary—when only one company has achieved real and sustained success? This is the question that Lucid asks and answers. As its first sedan model, the Lucid Air, begins production and looks forward to launch, we’re seeing a new approach to…
STORIES & INSPIRATION
What does the APMA do in response to Canadian Prime Minister Justin Trudeau’s call to action for a net-zero emission economy by 2050? Engage young, fresh, and motivated minds. Cue Project Arrow. As Canada’s national association for OEM producers, the APMA has led several innovative and collaborative projects within Canada’s automotive industry since 2014. But…
STORIES & INSPIRATION