• AIF 2026 — From sketch to superbike: Virtual world & real decisions at Norton Motorcycles

    At AIF 2026, Norton Motorcycles’ Ewen Macrury shared the story of the new Manx R: how a globally distributed team connected concept design, engineering, surfacing, visualization, and manufacturing knowledge to develop this exciting new design.

    STORIES & INSPIRATION

  • AIF 2026 — Renault & Granstudio: From automated visualization to everyday mixed-reality design

    At AIF 2026, Renault Design and Granstudio came together to share how they are making immersive vehicle reviews more accessible, repeatable, and useful throughout the design process. The full presentation, available below, covers the history of Renault’s visualization pipeline to the development of Granstudio’s mixed-reality platform, and, importantly, to its application to the Renault Twingo…

    DESIGN STUDIO

  • AIF 2026 – Keynote: Lars Thomsen on reframing work in the age of AI

    At AIF 2026, Lars Thomsen (CEO of future matters) used his keynote to shift the AI conversation away from tools and toward a more fundamental question: how will work itself change when intelligence and productivity become scalable? Rather than positioning AI as another technology layer, Lars framed it as a turning point in how organizations…

    AI

  • AIF 2026 — Design Deep Dive: Accelerating the path from form to refinement

    Inside Alias 2027 Automotive design depends on a constant exchange between creative intent and technical precision. A surface may begin as a gesture, a proportion, or a design theme — but at every stage, it has to be evaluated, refined, communicated, and carried forward without losing the original idea. In our Design Deep Dive at…

    SOLUTIONS

  • AIF 2026 – Visualization Deep Dive: Richer Context, More Responsive Reviews

    VRED 2027 workflows for automotive design Automotive design reviews increasingly need to move beyond static presentation moments. Teams need to evaluate products in context, interact with scenes more naturally, and share visual experiences across different environments — from desktop workstations to Powerwalls, CAVEs, XR, and streamed sessions. In our Visualization Deep Dive at AIF 2026,…

    SOLUTIONS

  • AIF 2026 — Design Studio Keynote: Speed, with confidence

    Every keynote has a drumbeat, and this year’s Design Studio Keynote session in Darmstadt had only one: speed. Not speed as a slogan or speed for its own sake, but speed with confidence. Director of Product Management Marek Trawny framed it at the top: while the pressure to compress vehicle development is relentless, the goal…

    DESIGN STUDIO

  • Automotive Innovation Forum, Darmstadt — Day 2 Recap

    Looking Back at Day 1 Looking back on the first day of the Automotive Innovation Forum, what stayed with me most was not just the technology on stage. It was the people in the room. There was a real sense of community throughout the event: customers reconnecting, Autodesk teams catching up with familiar faces, exhibitors…

    Innovation

  • Automotive Innovation Forum, Darmstadt — Day 1 Recap

    AI, Speed, and the Human Edge: Day 1 at Automotive Innovation Forum The first day of the Automotive Innovation Forum in Darmstadt made one thing clear: the automotive industry is not waiting for the future to arrive. It is actively designing it. Across the day’s keynotes, panels, and customer sessions, a consistent message emerged: the…

    Innovation

  • Where physical meets digital: Granstudio’s DIGIPHY and Autodesk VRED

    Automotive design decisions are made under constant pressure: packaging evolves, engineering constraints tighten, and teams must align quickly — without losing the original design intent. The process involves high costs and long lead times. That’s why Granstudio designed DIGIPHY, an ecosystem of next generation mixed-reality design solutions to make those decisions faster, with confidence, and…

    PRODUCT NEWS

  • Automotive Innovation Forum 2026 – meet the speakers

    The 2026 edition of our Autodesk Automotive Innovation Forum is shaping up to be one of our best ones yet. While we feature fantastic exhibitions and displays, the high point will certainly be the amazing presentations. Here is a taste of some of the speakers you will be hearing from at our event this year.…

    DESIGN STUDIO

  • 5 trends shaping automotive design ahead of AIF26

    A preview of the shifts reshaping how vehicles get designed – and why speed is the thread tying them all together. Automotive design has always been a balancing act between vision and viability, between what inspires and what ships. What’s changed is the clock. Programs are compressing. Expectations around quality, sustainability, and differentiation are rising…

    DESIGN STUDIO
  • Two designers review a product in a Gaussian splat environment on a powerwall using Autodesk VRED.

    BSH Adopts Gaussian Splats in VRED 2027 for High-Fidelity Visualization

    Gaussian Splat Support in Autodesk VRED 2027: A New Era for Photorealistic Visualization Autodesk VRED 2027 introduces support for Gaussian Splats (3DGS), a new approach to 3D representation that goes beyond traditional triangle meshes and point clouds. Instead of relying on polygons or discrete points, Gaussian Splats describe scenes using millions of small primitives. Each…

    STORIES & INSPIRATION

  • Why Darmstadt? Because some cities are built to think

    For the third year running, Autodesk is bringing the Automotive Innovation Forum (AIF) to Darmstadt, Germany. If you’ve attended before, you already know the city rewards attention. If you’re joining us for the first time in June, here’s why this isn’t just a convenient European venue – and why we keep coming back. A building…

    STORIES & INSPIRATION

  • AIF 2026 Evolution: Celebrating 20 years of the decisions shaping automotive design and manufacturing

    The automotive industry is in a period of continuous evolution—shaped by shifting consumer expectations, advancing technologies, and increasing pressure to deliver faster and more efficiently. At Automotive Innovation Forum (AIF) 2026, that evolution takes center stage. Hosted by industry analyst Roger Atkins, this year’s event brings together leaders from automotive design and the manufacturing industry…

    DESIGN STUDIO

  • Reimagining Automotive Icons: Meet the Top 3 Finalists of the 2026 AIF Student Design Competition

    Three student design teams reinterpret historic vehicles through iconic art movements, combining Alias surface modeling and VRED visualization to bring their concepts to life. For two years running, the Automotive Innovation Forum (AIF) Student Design Competition has invited emerging designers to explore new ideas using professional automotive design workflows. The 2026 brief, “The Original &…

    STORIES & INSPIRATION