AIF 2023 Spotlight: Porsche’s Digital Color & Material Workflow

Brandy Ryan Brandy Ryan December 12, 2023

1 min read

While digital tools and processes have become a staple for automotive designers, color and trim remains largely in the physical world. The goal for many designers is to close the gap between these two worlds, bringing the physical and digital closer together.

At the 2023 AIF in Frankfurt, Thomas Gabrielsen and Viktor Weizel from Porsche – and Lukas Gotkowski from MHP Management – shared details of their color and trim workflow.

That workflow focuses on

  • Managing 900+ new materials and counting.

Curious about ShotGrid? We’ve got ShotGrid 101 and Keeping ShotGrid Simple posts with the fundamentals to get you started.

If you missed AIF 2023, check out our recap of the Design Studio Keynote and the AIF Exhibition. You can also head over to the AIF on-demand site for more AIF content.

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